Comparison of U.S. online sales revenue on Thanksgiving and Black Friday from 2008 to 2016 (in million U.S. dollars)

Loading statistic...
ThanksgivingBlack Friday
© Statista 2017

Show further information

Show sources information

AdvertisementTableau Software
About This Statistic

The graph compares the online revenue in the United States on Thanksgiving and Black Friday from 2008 to 2016. On Black Friday 2016, US online revenues amounted to 1.97 billion US dollars, up from 1.66 billion US dollars in the previous year.

The holiday season in the United States usually begins around Thanksgiving (fourth Thursday of November) and ends right after New Year’s Eve. Due to a tradition of gift-giving associated with this time of the year in the United States, as well as in many other countries, the holiday season has been for decades not only a time for celebration, but also a time for shopping deals. In recent years some outlets have been advertising special sales as early as October. One of the most important days for retailers across America is the so-called Black Friday, the day immediately after Thanksgiving, which is a bank holiday in most of the United States. According to a recent survey, 37 percent of respondents claimed to be very likely to shop on Thanksgiving or Black Friday in 2014, up from 28 percent in the previous year.

Since Black Friday shopping in bricks-and-mortar retail outlets sometimes involves waiting in line for hours or even camping outside stores, as well as having to literally fight other customers for the best deals, online holiday shopping has become increasingly popular in the past few years, with retail e-commerce sales having amounted to over 53 billion U.S. dollars during November and December 2014 in the United States. In 2014, 36 percent of surveyed Americans were planning to shop in store, while 37 percent were going to do their Thanksgiving/Black Friday shopping online. During the same weekend in 2013, an estimated 417 million U.S. dollars worth of sales were generated from iPads and over 230 additional million from iPhones and Android phones. As of 2014, the time-slot most popular among online Black Friday shoppers was actually on Thanksgiving day (in recent years also called Black/Brown/Gray Thursday by retailers and shoppers), between 6 p.m. and 11:59 pm.

Show more
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Christmas season in the U.S."

  • Overview of the U.S. Christmas Season
The most important statistics
  • Christmas Retail
The most important statistics
  • Christmas Shopping
The most important statistics
  • Consumer Behavior
The most important statistics
  • Christmas Trees
The most important statistics
  • Miscellaneous
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

Christmas season in the U.S.

All Information
in one Presentation

Christmas season in the U.S.

Everything On "Christmas season in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions