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Consumer spending on buying products online in Europe 2018

Consumer spending on buying products online in selected European countries in 2018* (in billion euros)

Consumer spending on buying products online in Europe 2018 The statistic shows consumer spending on buying products online in selected European countries in 2018. According to the survey, the highest expenditure on online shopping was in the United Kingdom at 47.9 billion euros. Belgium had the lowest spend of the countries analyzed, with consumers spending only four billion euros in the past year as of 2018.
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Consumer spending on buying products online in selected European countries in 2018* (in billion euros)

Spending in billion euros
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Spending in billion euros
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Description

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The statistic shows consumer spending on buying products online in selected European countries in 2018. According to the survey, the highest expenditure on online shopping was in the United Kingdom at 47.9 billion euros. Belgium had the lowest spend of the countries analyzed, with consumers spending only four billion euros in the past year as of 2018.
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Release date
2018
Region
Europe
Survey time period
2018
Number of respondents
10,000 respondents
Age group
15-79 years
Special properties
All that have shopped online
Method of interview
Online interview
Supplementary notes
* The source's calculation was based on the average answers of survey respondents in each country to the question, "How much do you estimate that you spent on buying products online in the past year?".

The survey is based on interviews with (a total of) just over 10,000 consumers in Belgium, Denmark, Finland, France, Italy, the Netherlands, Norway, Poland, Spain, the United Kingdom, Sweden and Germany. Responses were recalculated on the basis of the internet penetration that existed in each country in June 2017 (this is significant as internet penetration varies per country).
Exchange rates used in the survey were applied on May 29, 2018.
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