E-commerce spending in Europe, by country 2020

According to the survey, the highest expenditure on online shopping was in Germany, nearly 63 billion euros in 2020. Belgium had the lowest spend of the countries analyzed, with consumers spending only five billion euros in the past year..

Consumer spending on buying products online in selected European countries from 2019 to 2020 (in billion euros)

Characteristic	2019	2020
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Release date

2021

More information

Region

Europe

Survey time period

2019 to 2020

Number of respondents

11,000*

Age group

15-79 years

Special properties

All that have shopped online

Method of interview

Online interview

Supplementary notes

* The report is based on interviews with a total of about 11,000 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and the UK. The number of respondents varies somewhat between the countries. In most of them, the number of respondents was around 1,000. The Nordics are an exception, where the countries are reported as one cohesive region and the number of respondents was just over 500 per country.
Exchange rates used in the survey were applied on May 29, 2018.

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