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Consumer spending on buying products online in Europe 2018
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Consumer spending on buying products online in Europe 2018
Consumer spending on buying products online in selected European countries in 2018* (in billion euros)
by Adriana Sas,
last edited
Jan 30, 2019
The statistic shows consumer spending on buying products online in selected European countries in 2018. According to the survey, the highest expenditure on online shopping was in the United Kingdom at 47.9 billion euros. Belgium had the lowest spend of the countries analyzed, with consumers spending only four billion euros in the past year as of 2018.
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Description
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by Adriana Sas,
last edited
Jan 30, 2019
The statistic shows consumer spending on buying products online in selected European countries in 2018. According to the survey, the highest expenditure on online shopping was in the United Kingdom at 47.9 billion euros. Belgium had the lowest spend of the countries analyzed, with consumers spending only four billion euros in the past year as of 2018.
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- Show publisher information
- Release date
- 2018
- Region
- Europe
- Survey time period
- 2018
- Number of respondents
- 10,000 respondents
- Age group
- 15-79 years
- Special properties
- All that have shopped online
- Method of interview
- Online interview
- Supplementary notes
-
* The source's calculation was based on the average answers of survey respondents in each country to the question, "How much do you estimate that you spent on buying products online in the past year?".
The survey is based on interviews with (a total of) just over 10,000 consumers in Belgium, Denmark, Finland, France, Italy, the Netherlands, Norway, Poland, Spain, the United Kingdom, Sweden and Germany. Responses were recalculated on the basis of the internet penetration that existed in each country in June 2017 (this is significant as internet penetration varies per country).
Exchange rates used in the survey were applied on May 29, 2018.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- 2018
More information
- Region
- Europe
- Survey time period
- 2018
- Number of respondents
- 10,000 respondents
- Age group
- 15-79 years
- Special properties
- All that have shopped online
- Method of interview
- Online interview
- Supplementary notes
-
* The source's calculation was based on the average answers of survey respondents in each country to the question, "How much do you estimate that you spent on buying products online in the past year?".
The survey is based on interviews with (a total of) just over 10,000 consumers in Belgium, Denmark, Finland, France, Italy, the Netherlands, Norway, Poland, Spain, the United Kingdom, Sweden and Germany. Responses were recalculated on the basis of the internet penetration that existed in each country in June 2017 (this is significant as internet penetration varies per country).
Exchange rates used in the survey were applied on May 29, 2018.
Other statistics on the topic
E-commerce in Poland
B2C E-Commerce
E-commerce spending per capita in Europe 2015-2018, by country
B2C E-Commerce
Most popular payment methods for online purchases in Poland 2017-2018
Social Media & User-Generated Content
Forecast of the internet user penetration rate in Poland 2017-2023
B2C E-Commerce
Online travel and accommodation services usage in Poland 2005-2017
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E-commerce in Poland
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Everything On "E-commerce in Poland" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "E-commerce in Poland"
- Market overview
The most important statistics
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)E-commerce spending per capita in Europe 2015-2018, by country
- Share of consumers aged 16 to 75 years old who used online shopping in the EU-28 countries in 2017E-commerce use of consumers in the European Union in 2017, by country
- Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by countryShare of European customers of online shops in Poland 2018, by country
- Number of retail stores in Poland from 2009 to 2018 (in 1000s)Number of retail stores in Poland 2009-2018
- Number of registered e-commerce stores in Poland from 2013 to 2018Number of registered e-commerce stores in Poland 2013-2018
- Share of enterprises that make B2B and B2G e-commerce sales via a website in Poland from 2013 to 2018Poland: share of enterprises that make B2B/B2G e-commerce sales via a website 2018
- Share of enterprises that make B2C e-commerce sales via a website in Poland from 2013 to 2018Poland: share of enterprises that make B2C e-commerce sales via a website 2013-2018
- Rate of cross-border e-commerce usage in Poland from 2015 to 2018*Cross-border e-commerce usage in Poland 2015-2018
- Mobile commerce
The most important statistics
- Have you at any time during the past twelve months used your mobile phone or tablet for online buying?Mobile device usage for e-shopping in European countries 2018
- Devices used by customer in Poland to purchase goods online from 2015 to 2018*Devices used to purchase goods online in Poland 2015-2018
- Most popular mobile phone browsers in Poland from May 2018 to May 2019, by share of viewsMost popular mobile phone browsers in Poland 2018-2019
- Most popular mobile phone operating systems in Poland from May 2018 to May 2019, by share of viewsMost popular mobile phone operating systems in Poland 2018-2019
- Most popular tablet web browsers in Poland from May 2018 to May 2019, by share of viewsMost popular tablet web browsers in Poland 2018-2019
- Most popular tablet operating systems in Poland from May 2018 to May 2019, by share of viewsMost popular tablet operating systems in Poland 2018-2019
- Online stores
The most important statistics
- Which of these types of online shops have you bought something from in the past 12 months?Popular types of online shops in Poland 2017
- Leading online stores ranked by brand awareness in Poland in 2018*Most popular online stores in Poland 2018, by brand awareness
- Leading online fashion stores ranked by brand awareness in Poland in 2018*Most popular online clothing stores in Poland 2018, by brand awareness
- Leading online grocery stores ranked by brand awareness in Poland in 2018*Most popular online grocery stores in Poland 2018, by brand awareness
- Leading online drugstores ranked by brand awareness in Poland in 2018*Most popular online drugstores in Poland 2018, by brand awareness
- Leading online pharmacies ranked by brand awareness in Poland in 2018*Most popular online pharmacies in Poland 2018, by brand awareness
- Leading online home appliance stores ranked by brand awareness in Poland in 2018*Most popular online home appliance stores in Poland 2018, by brand awareness
- Leading online home improvement stores by brand awareness in Poland in 2018*Most popular online home improvement stores in Poland 2018, by brand awareness
- E-commerce users
The most important statistics
- Share of individuals who purchased online in Poland from 2009 to 2018*Share of individuals who purchased online Poland 2009-2018
- Share of individuals using the internet to find information about goods and services in Poland from 2007 to 2018Researching products/services online in Poland 2007-2018
- Share of individuals using the internet to sell goods or services in Poland from 2005 to 2018Online C2C e-commerce penetration in Poland 2005-2018
- Share of online shoppers in Poland from 2015 to 2018, by age groupAge distribution of online shoppers in Poland 2015-2018
- Share of online shoppers in Poland from 2015 to 2018, by genderOnline shopping in Poland 2015-2018, by gender
- Share of individuals who purchased food or groceries online in Poland from 2007 to 2018Share of individuals buying groceries online in Poland 2007-2018
- Share of individuals who use the internet for travel and accommodation services in Poland from 2005 to 2017Online travel and accommodation services usage in Poland 2005-2017
- Online shopping behavior
The most important statistics
- Which of these statements on online shopping do you agree with?Opinions on online shopping in Poland 2017
- What motivates you to shop online?*Main reasons for shopping online in Poland 2018
- Most frequently used online sources of shopping inspiration in Poland in 2018Most used online shopping inspiration sources in Poland 2018
- Consumer online shopping motivation factors in Poland in 2018*Motivating factors for shopping online in Poland 2018
- Most popular product categories customers researched online but purchased offline in physical stores in Poland in 2018*Most popular product categories researched online bought offline in Poland 2018
- Most popular product categories customers researched in physical stores but purchased online in Poland in 2018*Most popular product categories researched offline bought online in Poland 2018
- Share of internet users that use social media to buy products in Poland in 2016Buying products found on social media in Poland 2016
- Do you actively use social media as a source for purchase decisions?Social media influence on consumer purchasing decisions in Poland 2016
- Online spending behavior
The most important statistics
- Consumer spending on buying products online in selected European countries in 2018* (in billion euros)Consumer spending on buying products online in Europe 2018
- Which of these items have you bought online in the past 12 months?Online purchase by category in Poland 2017
- Most popular products e-shoppers buy online in Poland as of 2018*Most popular online shopping categories in Poland 2018
- Product categories bought online from a foreign website by consumers in Poland in 2018*Product categories bought online from abroad in Poland 2018
- Which of these products do you mostly buy / order online?Products mostly bought / ordered online in Poland 2017
- Product categories customers are most likely to buy online for the first time in Poland as of 2018*Product categories customers would purchase online for the first time Poland 2018
- Which types of products have you returned in the past year?Ranking of product types returned in Poland 2018
- Have you spent money on online dating (website or app) in the past 12 months?Spending money on online dating in Poland 2017
- Payment methods
The most important statistics
- How have you conducted online payments in the past 6 months?*Most popular online payment methods in Poland 2016-2017
- Most popular payment systems chosen by Polish e-customers from 2016 to 2018*Most popular e-commerce payment systems in Poland 2016-2018
- How have you conducted online payments in the past 12 months?Popular ways of online payment in Poland 2017
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Poland 2017-2018
- Delivery
The most important statistics
- Favorite delivery methods used for online shopping in Poland in 2018*E-commerce delivery methods used in Poland 2018
- How do you prefer to have your product delivered when you buy online?*Most important factors regarding online product deliveries in Poland 2018
- What is the maximum number of days it may take to have your product delivered?*Most acceptable time of delivery for products bought online in Poland 2018
- Which parcel service usually delivers the items you purchase online to your home or work?*Most used online shipping provider by Polish online shoppers 2018
- Preferred methods of returning products purchased online in Poland in 2018*Product return methods preferred by online consumers in Poland 2018
- Forecasts
The most important statistics
- Number of e-commerce users forecast in Poland from 2017 to 2023 (in millions)Online retail users forecast in Poland 2017-2023
- E-commerce revenue forecast in Poland from 2017 to 2023* (in million U.S. dollars)E-commerce revenue forecast in Poland 2017-2023
- Fashion e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)Fashion e-commerce revenue forecast in Poland 2017-2023
- Electronics and media e-commerce revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)Electronics and media e-commerce revenue forecast in Poland 2017-2023
- Toys, hobby and DIY e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)Toys, hobby and DIY e-commerce revenue forecast in Poland 2017-2023
- Furniture and appliances e-commerce revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)Furniture and appliances e-commerce revenue forecast in Poland 2017-2023
- Food and personal care e-commerce revenue forecast in Poland from 2017 to 2023 (in million U.S. dollars)Food and personal care e-commerce revenue forecast in Poland 2017-2023
- E-travel revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)E-travel revenue forecast in Poland 2017-2023
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Average online retail spending in the United States 2012, by age group
- Forecasted online penetration of retail sales revenue in the UK 2013, by sector
- Estimated value of website sales of the construction sector in the UK 2014-2017
- Estimated value of website sales of the retail sector in the UK 2009-2016
- Products with highest share of online spending in Belgium 2018
- Type of online purchases by individuals in the Netherlands 2018, by gender
- Distribution of online spend in Sweden 2018
- Value of website sales of the wholesale sector in the United Kingdom (UK) 2009-2016
- Percentage of SMEs selling online Spain 2010-2016
- Share of major companies using e-commerce support features in Norway 2018, by feature
- Estimated value of website sales of the accommodation sector in the UK 2009-2016
- Distribution of online spend in Denmark 2018
- Estimated value of website sales of the utilities sector in the UK 2009-2016
- Italy: food and grocery ecommerce market share in 2016, by category
- Estimated value of website sales of the manufacturing sector in the UK 2009-2016
- Share of companies by frequency of Internet sales in Spain in 2016
- GB: attitudes to underpaying courier firms used for click and collect services 2015
- E-commerce platforms country share worldwide 2017
- Average online shopping spending in Spain 2017, by gender
- G7: export value of crude animal & vegetable materials from the UK 2010-14
Studies
- E-commerce in the United Kingdom (UK)
- E-commerce in Spain
- E-commerce in Canada
- Cross-border online shopping in Belgium
- Cross-border online shopping in the Netherlands
- B2C E-commerce in the Netherlands
- Online clothing market in the United Kingdom (UK)
- Black Friday e-commerce in Brazil
- Ecommerce and the Quest for Growth
- Wayfair
- The Global Ecommerce Playbook
- Insights 2017 - E-commerce in the US, UK & Nordics
- The E-Commerce Ecosystem: The State of Cross-Device Digital Shopping
- 2018 Canadian E-commerce Monitor
- 2019 Amazon Prime Day Playbook
Statistics on "E-commerce in Poland"
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)
- Share of consumers aged 16 to 75 years old who used online shopping in the EU-28 countries in 2017
- Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by country
- Number of retail stores in Poland from 2009 to 2018 (in 1000s)
- Number of registered e-commerce stores in Poland from 2013 to 2018
- Share of enterprises that make B2B and B2G e-commerce sales via a website in Poland from 2013 to 2018
- Share of enterprises that make B2C e-commerce sales via a website in Poland from 2013 to 2018
- Rate of cross-border e-commerce usage in Poland from 2015 to 2018*
- Have you at any time during the past twelve months used your mobile phone or tablet for online buying?
- Devices used by customer in Poland to purchase goods online from 2015 to 2018*
- Most popular mobile phone browsers in Poland from May 2018 to May 2019, by share of views
- Most popular mobile phone operating systems in Poland from May 2018 to May 2019, by share of views
- Most popular tablet web browsers in Poland from May 2018 to May 2019, by share of views
- Most popular tablet operating systems in Poland from May 2018 to May 2019, by share of views
- Which of these types of online shops have you bought something from in the past 12 months?
- Leading online stores ranked by brand awareness in Poland in 2018*
- Leading online fashion stores ranked by brand awareness in Poland in 2018*
- Leading online grocery stores ranked by brand awareness in Poland in 2018*
- Leading online drugstores ranked by brand awareness in Poland in 2018*
- Leading online pharmacies ranked by brand awareness in Poland in 2018*
- Leading online home appliance stores ranked by brand awareness in Poland in 2018*
- Leading online home improvement stores by brand awareness in Poland in 2018*
- Most popular online stores in Poland in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the food and personal care segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the fashion segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the toys and baby segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the sports and outdoor segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the furniture and appliances segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the electronics and media segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular e-commerce websites in Poland in December 2018, by real users (in millions)
- Most visited e-stores on Black Friday in Poland on November 23, 2018, by unique visits* (in millions)
- Most visited e-stores on Cyber Monday in Poland on November 26, 2018, by unique visits* (in millions)
- Share of individuals who purchased online in Poland from 2009 to 2018*
- Share of individuals using the internet to find information about goods and services in Poland from 2007 to 2018
- Share of individuals using the internet to sell goods or services in Poland from 2005 to 2018
- Share of online shoppers in Poland from 2015 to 2018, by age group
- Share of online shoppers in Poland from 2015 to 2018, by gender
- Share of individuals who purchased food or groceries online in Poland from 2007 to 2018
- Share of individuals who use the internet for travel and accommodation services in Poland from 2005 to 2017
- Which of these statements on online shopping do you agree with?
- What motivates you to shop online?*
- Most frequently used online sources of shopping inspiration in Poland in 2018
- Consumer online shopping motivation factors in Poland in 2018*
- Most popular product categories customers researched online but purchased offline in physical stores in Poland in 2018*
- Most popular product categories customers researched in physical stores but purchased online in Poland in 2018*
- Share of internet users that use social media to buy products in Poland in 2016
- Do you actively use social media as a source for purchase decisions?
- Did social media help you to discover new brands?
- Consumer spending on buying products online in selected European countries in 2018* (in billion euros)
- Which of these items have you bought online in the past 12 months?
- Most popular products e-shoppers buy online in Poland as of 2018*
- Product categories bought online from a foreign website by consumers in Poland in 2018*
- Which of these products do you mostly buy / order online?
- Product categories customers are most likely to buy online for the first time in Poland as of 2018*
- Which types of products have you returned in the past year?
- Have you spent money on online dating (website or app) in the past 12 months?
- Have you spent money on digital video content in the past 12 months?
- Have you spent money on digital music content in the past 12 months?
- How have you conducted online payments in the past 6 months?*
- Most popular payment systems chosen by Polish e-customers from 2016 to 2018*
- How have you conducted online payments in the past 12 months?
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- Favorite delivery methods used for online shopping in Poland in 2018*
- How do you prefer to have your product delivered when you buy online?*
- What is the maximum number of days it may take to have your product delivered?*
- Which parcel service usually delivers the items you purchase online to your home or work?*
- Preferred methods of returning products purchased online in Poland in 2018*
- Number of e-commerce users forecast in Poland from 2017 to 2023 (in millions)
- E-commerce revenue forecast in Poland from 2017 to 2023* (in million U.S. dollars)
- Fashion e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)
- Electronics and media e-commerce revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)
- Toys, hobby and DIY e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)
- Furniture and appliances e-commerce revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)
- Food and personal care e-commerce revenue forecast in Poland from 2017 to 2023 (in million U.S. dollars)
- E-travel revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)
- Forecast of the internet user penetration rate in Poland from 2017 to 2023
- Average online retail spending in the United States as of December 2012, by age group (in U.S. dollars)
- Forecasted online share of retail sales revenue in the United Kingdom (UK) in 2013, by sector
- Estimated value of website sales of the construction sector in the United Kingdom (UK) from 2009 to 2017 (in billion GBP)
- Estimated value of website sales of the retail sector in the United Kingdom (UK) from 2009 to 2016 (in billion GBP)
- Leading product segments for online spending in Belgium as of 2018
- Type of online purchases by individuals in the Netherlands in 2018, by gender
- Online spending distribution in Sweden in 2018
- Value of website sales of the wholesale sector in the United Kingdom (UK) from 2009 to 2016 (in billion GBP)
- Evolution of the percentage of small and medium-sized companies that sold products and services on the Internet in Spain from 2010 to 2016
- Share of selected major companies using e-commerce support features in Norway in 2018, by type of feature
- Estimated value of website sales of the accommodation & food service sector in the United Kingdom (UK) from 2009 to 2016 (in million GBP)
- Online spending distribution in Denmark in 2018
- Estimated value of website sales of the utilities sector in the United Kingdom (UK) from 2009 to 2016 (in billion GBP)
- Food and grocery ecommerce market share in Italy in 2016, by category
- Estimated value of website sales of the manufacturing sector in the United Kingdom (UK) from 2009 to 2016 (in billion GBP)
- Percentage of companies according to the frequency with which they sold products and / or services on the Internet in Spain in 2016
- To what extent do you agree of disagree with the following statement: I wouldn’t use a click and collect service from a retailer who didn’t pay a fair price to the courier firm they used to deliver items to store?
- Country breakdown of e-commerce platforms worldwide in 2017
- Average online purchase expenditure in Spain in 2017, by gender (in euros)
- Value of exports of crude animal and vegetable materials to G7 countries from the United Kingdom (UK) from 2010 to 2014 (in 1,000 U.S. dollars)
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