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Italy: reasons to follow influencers 2019, by age group

Reasons to follow influencers on social media in Italy in 2019, by age group

by Daniela Coppola, last edited Mar 18, 2019
Italy: reasons to follow influencers 2019, by age group This statistic depicts the results of a survey about the reasons why social media users followed influencers in Italy in 2019, by age group. According to data, the main reason to follow influencers among respondents aged between 13 and 18 years was because they found influencers' style inspiring, pointed out by 17.74 percent of respondents. Moreover, 17.57 percent of social media users aged between 19 and 23 years stated that they followed their profiles because they considered influencers' life interesting.
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Reasons to follow influencers on social media in Italy in 2019, by age group

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