Italy: reasons to follow influencers 2019, by age group

This statistic depicts the results of a survey about the reasons why social media users followed influencers in Italy in 2019, by age group. According to data, the main reason to follow influencers among respondents aged between 13 and 18 years was because they found influencers' style inspiring, pointed out by 17.74 percent of respondents. Moreover, 17.57 percent of social media users aged between 19 and 23 years stated that they followed their profiles because they considered influencers' life interesting.

Reasons to follow influencers on social media in Italy in 2019, by age group

13-18 years19-23 years24-34 years
I follow them because their style inspires me17.74%15.19%7.24%
I follow them becaue their life is interesting17.67%17.57%16.21%
I follow them because they sponsor brands I like6.98%8.19%8.97%
I follow them because they give discounts for some products2.75%4.1%2.76%
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Sources

Release date

February 2019

Region

Italy

Number of respondents

72 respondents

Age group

13-34 years

Supplementary notes

The source does not specify the methodology and date of survey.

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Statistics on "Social media usage in Italy"

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