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Italy: reasons to follow influencers 2019, by age group

This statistic depicts the results of a survey about the reasons why social media users followed influencers in Italy in 2019, by age group. According to data, the main reason to follow influencers among respondents aged between 16 and 24 years was because they found influencers entertaining, pointed out by 58 percent of respondents. Moreover, 44 percent of users aged between 25 and 34 years stated that they followed their profiles because they kept them updated with new trends.

Reasons to follow influencers in Italy in 2019, by age group

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Source

In cooperation with
Ipsos
Release date

June 2020

Region

Italy

Survey time period

March and April 2019

Number of respondents

692 respondents

Age group

16-54 years

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Statistics on "Influencer marketing in Italy"

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