Try our corporate solution for free!
(212) 419-8286

Italy: reasons to follow influencers 2019, by age group

This statistic depicts the results of a survey about the reasons why social media users followed influencers in Italy in 2019, by age group. According to data, the main reason to follow influencers among respondents aged between 16 and 24 years was because they found influencers entertaining, pointed out by 58 percent of respondents. Moreover, 44 percent of users aged between 25 and 34 years stated that they followed their profiles because they kept them updated with new trends.

Reasons to follow influencers in Italy in 2019, by age group

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

In cooperation with
Release date

June 2020



Survey time period

March and April 2019

Number of respondents

692 respondents

Age group

16-54 years

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Influencer marketing in Italy"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.