Multiscreen use and marketing in the U.S. 2014

Marketing in a Multiscreen World

The focus of the report is multiscreen usage and multi-screen marketing in the United States. On the basis of surveys, the report provides information on time spent with various screens, differentiating between shifting and simultaneous, reasons for multiscreening, attitudes towards advertising on different screens. Additionally, the report defines and analyses different types of multiscreeners.
  • Language: English
  • Released: March 2014
  • Source(s): Millward Brown
Study included in Corporate Account only.
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