Native advertising in the United Kingdom (UK)

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Statista dossier on the native advertising market in the United Kingdom

This dossier contains a range of selected facts and statistics about the native advertising market in the United Kingdom (UK). In addition to key figures including ad spend and growth rates compared to other advertising formats, it also features survey results on consumer attitudes towards native advertising as well as the next steps that advertising agencies in the UK plan to take in this field.

Table of contents

  • 1. Overview
    • Premium branded digital content market size worldwide 2017-2021

    • Content and native advertising spending in the United Kingdom (UK) 2014-2017

    • Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend

    • Content and native ad share of digital display advertising spend in the UK 2014-2017

    • Digital advertising spend growth rate in the United Kingdom (UK) 2017, by format

    • Native advertising click-through rate in the United Kingdom (UK) Q1 2017, by segment

  • 2. Advertising agencies
    • Key reasons for planning native advertising campaigns in the United Kingdom (UK) 2014

    • Native adverting key performance indicators (KPIs) in the United Kingdom (UK) 2014

    • Pricing of native advertising programs in the UK 2014, by pricing model

    • Budget plans for native advertising according to advertising agencies in the UK 2014

    • Content creation sources for native advertising in the United Kingdom (UK) 2014

    • Native advertising: agency ability to explain in the United Kingdom (UK) 2014

  • 3. Consumer attitudes
    • Preferred types of sponsored online content in the United Kingdom (UK) 2015

    • Awareness of native advertising in online news sites in the United Kingdom (UK) 2015

    • Level of interest in sponsored content on news sites in the United Kingdom (UK) 2015

    • Impact of sponsored content on perception of brand and ad carrier in the UK 2015

    • Perception of being misled by sponsored news content in the United Kingdom (UK) 2015

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