Data usage in North American organizations

The report provides insights on data usage in organizations in North America. Based on a survey of 113 advertisers, marketers, publishers, technology developers and marketing service providers in the region, the study shows the level adoption of data marketing, confidence levels among users as well as benefits, challenges and concerns of data-centricity.
  • Language: English
  • Released: February 2018
Study included in Corporate Account only.
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