During a study among marketers in the United States published in September 2023, approximately 43 percent reported purchasing digital out-of-home (DOOH) campaigns through direct buys only. Around 28 percent of respondents said they exclusively used programmatic buys. For comparison, on average, 30 percent of global marketers bought DOOH programmatically only, according to the same survey.
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in the United States as of September 2023
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VIOOH. (September 8, 2023). Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in the United States as of September 2023 [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1417080/dooh-purchase-methods-campaigns-united-states/
VIOOH. "Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in the United States as of September 2023." Chart. September 8, 2023. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1417080/dooh-purchase-methods-campaigns-united-states/
VIOOH. (2023). Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in the United States as of September 2023. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1417080/dooh-purchase-methods-campaigns-united-states/
VIOOH. "Leading Methods for Purchasing Digital Out-of-home (Dooh) Campaigns According to Marketers in The United States as of September 2023." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1417080/dooh-purchase-methods-campaigns-united-states/
VIOOH, Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in the United States as of September 2023 Statista, https://www.statista.com/statistics/1417080/dooh-purchase-methods-campaigns-united-states/ (last visited September 16, 2024)
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in the United States as of September 2023 [Graph], VIOOH, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1417080/dooh-purchase-methods-campaigns-united-states/
