During a study among marketers who intended to increase their spending on digital out-of-home (prDOOH) advertising in the United States published in September 2023, around 61 percent said the rise would come from relocating the digital out-of-home (DOOH) budget. Nearly 40 percent reported moving the budget from traditional out-of-home (OOH) ads.
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in the United States as of September 2023
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VIOOH. (September 8, 2023). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in the United States as of September 2023 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1417264/prdooh-ad-spend-sources-planned-increase-united-states/
VIOOH. "Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in the United States as of September 2023." Chart. September 8, 2023. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1417264/prdooh-ad-spend-sources-planned-increase-united-states/
VIOOH. (2023). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in the United States as of September 2023. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1417264/prdooh-ad-spend-sources-planned-increase-united-states/
VIOOH. "Leading Sources for a Planned Increase in Programmatic Digital Out-of-home (Prdooh) Advertising Spending According to Marketers in The United States as of September 2023." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1417264/prdooh-ad-spend-sources-planned-increase-united-states/
VIOOH, Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in the United States as of September 2023 Statista, https://www.statista.com/statistics/1417264/prdooh-ad-spend-sources-planned-increase-united-states/ (last visited September 12, 2024)
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in the United States as of September 2023 [Graph], VIOOH, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1417264/prdooh-ad-spend-sources-planned-increase-united-states/
