Top sources for marketers' planned increase in prDOOH ad spending in the U.S. 2023

Published by
J. G. Navarro,
Oct 9, 2023

During a study among marketers who intended to increase their spending on digital out-of-home (prDOOH) advertising in the United States published in September 2023, around 61 percent said the rise would come from relocating the digital out-of-home (DOOH) budget. Nearly 40 percent reported moving the budget from traditional out-of-home (OOH) ads.

Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in the United States as of September 2023

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Sources

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Release date

September 2023

Region

United States

Survey time period

as of September 8, 2023

Number of respondents

190 respondents

Supplementary notes

Multiple answers were possible.
The source does not specify the survey type or date.

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Statistics on " Programmatic advertising in the United States "

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Overview

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Connected TV

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Digital out-of-home

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Marketer insights

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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