Several GM brands are particularly successful in the larger vehicle segments of the U.S. market. GM sells about 500,000 Ram pickups to customers in the United States annually. Meanwhile, the Chevrolet Equinox is the most successful sport utility vehicle in GM's product range.
General Motors was formed in 1908 under William C. Durant in Flint, Michigan. GM sold its European brands to PSA in March 2017. During the automotive industry crisis in 2008 and 2009, GM became vulnerable to the market recession. In 2009, the company was able to re-emerge due to a Chapter 11 reorganization backed by the government, allowing a “new GM” to purchase operational assets from the “old GM”.