Among younger users though, Facebook is not the dominant force it once was. Back in 2012, a survey revealed that Facebook was the most popular social network among teenagers in the United States. A total of 42 percent cited the platform as their favorite, three and a half times the share of respondents who said the same about Instagram. By the spring of 2019 though, the figures told a very different story. Facebook’s popularity among teenagers began to wane as they turned their attention to Instagram and Snapchat, and the percentage of teens naming Facebook as their preferred social platform dipped below ten percent in late 2017. For several years now, Snapchat has been the favorite among teens in the U.S., with Facebook and Twitter trailing far behind.
Facebook’s user demographic in the United States is mostly made up of Millennials, with 25 to 34 year olds accounting for the largest of share Facebook users in the country. Conversely, less than three percent of Facebook’s U.S. users were aged between 13 and 17 years.
One of the interesting aspects of social media is that each platform has its own focus and as such offers a different user experience. Whilst Pinterest is the most popular social site for find or shop for products and Instagram is predominantly used for viewing photos, users looking to share content with their friends, family and followers head to Facebook. The main reasons for using Facebook are staying in touch with friends or family, and users have estimated that most of their loved ones have a Facebook account.
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In the following 6 chapters, you will quickly find the 68 most important statistics relating to "Facebook usage in the United States".