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Regional advertising expenditure growth in Russia in 2021, by medium

Published by Statista Research Department, May 18, 2022
In 2021, spending on regional advertising in press in Russia decreased by seven percent relative to the previous year. Radio advertising in regional markets experienced a 24-percent increase in expenditure.

Year-over-year change in regional advertising expenditure in Russia in 2021, by selected medium

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Sources

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Release date

March 2022

Region

Russia

Survey time period

2021

Supplementary notes

* To select a regional part in the display ad segment, the study used the following criteria: advertisers placing ads in Moscow, Saint Petersburg, and at least other five cities with over one million inhabitants were categorized as federal advertising; the rest was categorized as regional advertising.
The figures exclude Moscow's regional advertising market.

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Statistics on " Advertising in Russia "

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Statistics on Advertising in Russia

Overview

7

Television advertising

6

Radio advertising

6

Out-of-home advertising

8

Press advertising

7

Digital advertising

7

Advertisers and their strategies

6

Consumer behavior

3

Further related statistics

17

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