REBELLE brand profile in Germany 2022
When it comes to second-hand apparel online shop users, brand awareness of REBELLE is at 18% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is REBELLE in Germany?
In total, 4% of German second-hand apparel online shop users say they like REBELLE. However, in actuality, among the 18% of German respondents who know REBELLE, 22% of people like the brand.
What is the usage share of REBELLE in Germany?
All in all, 3% of second-hand apparel online shop users in Germany use REBELLE. That means, of the 18% who know the brand, 17% use them.
How loyal are the customers of REBELLE?
Around 2% of second-hand apparel online shop users in Germany say they are likely to use REBELLE again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around REBELLE in Germany?
In July 2022, about 3% of German second-hand apparel online shop users had heard about REBELLE in the media, on social media, or in advertising over the past three months. Of the 18% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around REBELLE in Germany.
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