Zalando brand profile in Germany 2022
When it comes to second-hand apparel online shop users, brand awareness of Zalando is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zalando in Germany?
In total, 39% of German second-hand apparel online shop users say they like Zalando. However, in actuality, among the 91% of German respondents who know Zalando, 43% of people like the brand.
What is the usage share of Zalando in Germany?
All in all, 32% of second-hand apparel online shop users in Germany use Zalando. That means, of the 91% who know the brand, 35% use them.
How loyal are the customers of Zalando?
Around 27% of second-hand apparel online shop users in Germany say they are likely to use Zalando again. Set in relation to the 32% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Zalando in Germany?
In July 2022, about 36% of German second-hand apparel online shop users had heard about Zalando in the media, on social media, or in advertising over the past three monthss. Of the 91% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Zalando in Germany.
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