South Korea: influencer ad cost YoY change 2028

In 2022, spending on influencer advertising in South Korea increased by 21.6 percent. While this was a continuation of positive growth, it was still a significant decline from growth seen in previous years. It is forecast that while growth will continue to decline, it will remain positive.

Annual year-on-year (YoY) change in spending on influencer advertising in South Korea from 2018 to 2022 with forecasts until 2028

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Influencer Advertising refers to advertising that allows marketers to promote products or services by collaborating with influencers on social media. Influencer Advertising allows marketers to reach targeted audiences based on the influencer’s performance and their follower profiles, they also have the ability to measure the performance of campaigns. Influencer Advertising refers to all advertising fees paid directly to influencers (or to their person of trust or representative) for posting or streaming sponsored content (e.g., posts, videos, and/or stories) on social media to promote products or services to their followers. This sponsored content typically includes images, videos, live streams, and/or text.

Additional information:
Influencer Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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