Smart Home penetration rate per segment in Denmark 2028

The household penetration rate is forecast to experience significant growth in all segments in 2028. The trend observed from 2020 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Smart Home segment achieves the highest value of 78.96 percent at 2028.

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Smart Home penetration rate per segment forecast in Denmark from 2020 to 2028

Characteristic	Smart Home	Home Entertainment	Comfort & Lighting	Control & Connectivity	Energy Management	Security	Smart Appliances
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring and regulation of functions in a private household.

The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation. Therefore, services which are necessary for the maintenance or control of the household network are also considered, e.g. subscription fees for control apps or external monitoring services.

Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.

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