Most popular categories for online purchases in the U.S. 2023

Published by
Umair Bashir,
Nov 22, 2023
The variety of products that can be purchased online is continuously growing. Among U.S. consumers the two most popular categories for online purchases are Clothing and Shoes. 43 percent and 33 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 7,539 respondents in the United States, in 2023. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Most popular categories for online purchases in the U.S. as of September 2023

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Number of respondents

7,539 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

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Statistics on " Online shopping behavior in the United States "

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Other statistics that may interest you Online shopping behavior in the United States

Overview

6

Offline versus online shopping

7

Online shopping behavior

6

Online returns

4

Holiday shopping habits

8

Further related statistics

16

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Topics

E-commerce in the United StatesE-commerce worldwideAmazonBeauty and personal care e-commerce in the United StatesFashion e-commerce in the United States
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