Digital Fitness & Well-Being - Central & Western Europe

  • Central & Western Europe
  • The Digital Fitness & Well-Being market in Central & Western Europe is projected to reach a revenue of US$8.68bn by 2024.
  • It is expected to experience an annual growth rate (CAGR 2024-2028) of 5.32%, resulting in a projected market volume of US$10.68bn by 2028.
  • The user penetration rate is anticipated to be 33.50% in 2024 and is projected to increase to 37.57% by 2028.
  • The average revenue per user (ARPU) is expected to be US$77.39.
  • In comparison to other countries, in China is projected to generate the highest revenue of US$28,360.00m in 2024.
  • In Central & Western Europe, Germany leads the way in the Digital Fitness & Well-Being market with innovative wearable devices and personalized health apps.

Key regions: France, Asia, Japan, Germany, Italy

Region comparison

Analyst Opinion

The Digital Fitness & Well-Being market in Central & Western Europe is experiencing significant growth and evolution driven by various factors.

Customer preferences:
Consumers in Central & Western Europe are increasingly prioritizing convenience, personalization, and accessibility when it comes to their health and wellness needs. The demand for digital fitness and well-being solutions has surged as individuals seek innovative ways to stay active, monitor their health, and access healthcare services remotely.

Trends in the market:
In countries like Germany, the digital fitness market is witnessing a rise in popularity of virtual fitness classes and personalized workout apps. Consumers are embracing wearable devices and online platforms that offer tailored exercise routines and real-time health tracking. This trend is fueled by the growing awareness of the importance of physical activity and the convenience of exercising from home.

Local special circumstances:
In France, the online doctor consultation segment is gaining traction due to the need for improved healthcare access in rural areas. Patients are turning to telemedicine services for non-emergency medical advice and consultations, reducing the burden on traditional healthcare facilities. The digital treatment and care market in the region is also benefiting from government initiatives to promote e-health solutions and streamline patient care processes.

Underlying macroeconomic factors:
The overall economic stability and high disposable income levels in Central & Western Europe are contributing to the growth of the digital fitness & well-being market. Consumers are willing to invest in digital health technologies and services that enhance their well-being and provide convenience. Additionally, the presence of robust digital infrastructure and favorable regulatory environment support the expansion of digital health initiatives in the region.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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