Traditional Banks - Worldwide

  • Worldwide
  • In 2024, the projected Net Interest Income in the Traditional Banks market market worldwide is expected to reach a staggering US$8.30tn.
  • Traditional Retail Banking is set to dominate this market segment with a projected market volume of US$4.36tn in the same year.
  • Looking ahead, the Net Interest Income is forecasted to exhibit a steady annual growth rate (CAGR 2024-2028) of 4.11%, resulting in a market volume of US$9.75tn by 2028.
  • When comparing countries globally, it is noteworthy that in China is anticipated to generate the highest Net Interest Income, reaching US$4,690.0bn in 2024.

Key regions: Singapore, United Kingdom, Germany, Brazil, United States

Region comparison

Analyst Opinion

Traditional Banks market is a dynamic and evolving industry that plays a crucial role in the global economy.

Customer preferences:
Customers worldwide are increasingly valuing personalized services and digital banking solutions. They seek convenience, efficiency, and security in their banking experiences. This shift in preferences has led traditional banks to invest heavily in technology to meet customer expectations and stay competitive in the market.

Trends in the market:
In the United States, traditional banks are focusing on enhancing their online and mobile banking platforms to cater to the tech-savvy population. The rise of challenger banks and fintech companies has also prompted traditional banks to innovate and improve their offerings to retain customers. Additionally, there is a growing emphasis on sustainable banking practices and corporate social responsibility. In Europe, traditional banks are facing increasing regulatory pressure, particularly in the areas of data protection and cybersecurity. This has resulted in a greater emphasis on compliance and risk management within the industry. Moreover, the low-interest-rate environment in Europe is challenging traditional banks to find new revenue streams and optimize their operations. In Asia, traditional banks are capitalizing on the region's rapid digitalization and expanding middle-class population. There is a strong focus on developing innovative financial products and expanding digital payment capabilities to cater to the diverse needs of customers. Partnerships with fintech firms and investment in blockchain technology are also on the rise in the Asian traditional banking sector.

Local special circumstances:
In Africa, traditional banks are expanding their reach to underserved populations through mobile banking and agent banking services. The continent's large unbanked population presents a significant opportunity for traditional banks to drive financial inclusion and economic growth. However, infrastructure challenges and regulatory barriers remain key obstacles to overcome in many African markets.

Underlying macroeconomic factors:
Global economic conditions, such as interest rates, inflation, and GDP growth, play a significant role in shaping the traditional banking market worldwide. Economic stability and growth are essential for the industry to thrive, as they impact loan demand, credit quality, and overall profitability. Geopolitical events, regulatory changes, and technological advancements also influence the direction of the traditional banking market on a global scale.


Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.

Additional Notes:

The market is updated twice per year in case market dynamics change.


  • Net Interest Income
  • Analyst Opinion
  • Deposits
  • Loans
  • Credit Card Interest Income
  • Methodology
  • Key Market Indicators
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