This technique observes people’s behavior with regards to a certain issue without asking them direct questions. The primary disadvantage of direct observation is that participants behave differently under certain circumstances. Observations can also be carried out indirectly – for instance, looking at a supermarket, it is possible to derive the most visited aisles from gauging floor wear and tear.
Please note that the definitions in our statistics encyclopedia are simplified explanations of terms. Our goal is to make the definitions accessible for a broad audience; thus it is possible that some definitions do not adhere entirely to scientific standards.