Cosmetics advertising budget share in Russia 2018, by segment

Perfumes were the most advertised product in the cosmetics market of Russia, accounting for 27 percent of the total advertising budget expenditure of the industry. Hair and face care advertisements across Russia ranked second and third with a share of 19 percent and 18 percent, respectively.

Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment*

Advertising budget share
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Sources

Release date

February 2019

Region

Russia

Survey time period

January to December 2018

Supplementary notes

* The source does not specify the market share of for sun protection and hair styling products.
No additional information is provided for missing percentage points to 100 percent.

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Statistics on "Cosmetics and body care in Russia"

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