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Cosmetics advertising budget share in Russia 2018, by segment

Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment*

by A. Melkadze, last edited Oct 7, 2019
Cosmetics advertising budget share in Russia 2018, by segment Perfumes were the most advertised product in the cosmetics market of Russia, accounting for 27 percent of the total advertising budget expenditure of the industry. Hair and face care advertisements across Russia ranked second and third with a share of 19 percent and 18 percent, respectively.
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Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment*

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Cosmetics and body care in Russia
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Statistics on "Cosmetics and body care in Russia"
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