L’Oreal group’s mass cosmetics market brands spent the most on advertising than any other company in this segment in Russia in 2018. Namely, one quarter of the total spend was occupied by this advertiser. Avon listed fifth while accounting for a share of spend (SOS) measuring at seven percent.
Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS)
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New Retail Russia. (February 12, 2019). Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS) [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS)." Chart. February 12, 2019. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. (2019). Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS). Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of Companies with Largest Spending on Advertising in The Russian Mass Cosmetics Market in 2018, by Share of Spend (Sos)." Statista, Statista Inc., 12 Feb 2019, https://www.statista.com/statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia, Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS) Statista, https://www.statista.com/statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/ (last visited April 27, 2024)
Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS) [Graph], New Retail Russia, February 12, 2019. [Online]. Available: https://www.statista.com/statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/