Leading advertisers in Russian mass cosmetics market 2018, by SOS

L’Oreal group’s mass cosmetics market brands spent the most on advertising than any other company in this segment in Russia in 2018. Namely, one quarter of the total spend was occupied by this advertiser. Avon listed fifth while accounting for a share of spend (SOS) measuring at seven percent.

Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend

Share of spend (SOS)
L'Oreal (Garnier, L'Oreal Paris, Maybelline, NYX)25%
Unilever**15%
Procter & Gamble12%
Beiersdorf AG12%
Avon7%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

February 2019

Region

Russia

Survey time period

January to December 2018

Supplementary notes

* The study analyzed Mediascope's data on TV, press, out-of-home, radio, and internet banner advertising in Russian cities with over 100,000 inhabitants.
** Since 2012, Unilever owns 100% of shares of Kalina cosmetics.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Cosmetics and body care in Russia"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.