Leading advertisers in Russian mass cosmetics market 2018, by SOS

L’Oreal group’s mass cosmetics market brands spent the most on advertising than any other company in this segment in Russia in 2018. Namely, one quarter of the total spend was occupied by this advertiser. Avon listed fifth while accounting for a share of spend (SOS) measuring at seven percent.

Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend

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Release date

February 2019



Survey time period

January to December 2018

Supplementary notes

* The study analyzed Mediascope's data on TV, press, out-of-home, radio, and internet banner advertising in Russian cities with over 100,000 inhabitants.
** Since 2012, Unilever owns 100% of shares of Kalina cosmetics.

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Statistics on "Cosmetics industry in Russia"

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