According to a 2020 analysis of content marketing related job postings in the United States, the skill most in demand for such positions was strategy, seeing that it was mentioned in 60 percent of job offers. Social media and SEO followed, with 53 percent and 41 percent, respectively.
Leading in-demand skills related to content marketing in the United States as of September 2020
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Semrush. (September 15, 2020). Leading in-demand skills related to content marketing in the United States as of September 2020 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1066587/us-leading-in-demand-skills-content-marketing/
Semrush. "Leading in-demand skills related to content marketing in the United States as of September 2020." Chart. September 15, 2020. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1066587/us-leading-in-demand-skills-content-marketing/
Semrush. (2020). Leading in-demand skills related to content marketing in the United States as of September 2020. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1066587/us-leading-in-demand-skills-content-marketing/
Semrush. "Leading In-demand Skills Related to Content Marketing in The United States as of September 2020." Statista, Statista Inc., 15 Sep 2020, https://www.statista.com/statistics/1066587/us-leading-in-demand-skills-content-marketing/
Semrush, Leading in-demand skills related to content marketing in the United States as of September 2020 Statista, https://www.statista.com/statistics/1066587/us-leading-in-demand-skills-content-marketing/ (last visited June 25, 2022)