Content marketing types most trusted by audiences 2019

In a survey conducted in May 2019, global marketing professionals were asked about what they thought were the most trusted content types by their audiences. According to 60 percent of respondents, research and case studies were most valued by their target audiences, whereas 34 percent said the same about photos and infographics.

Content marketing types most trusted by target audiences according to marketing professionals worldwide as of May 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

April 2020



Survey time period

May 6 to 10, 2019

Number of respondents

301 respondents

Special properties

among a panel of marketing influencers and marketing research subscribers

Method of interview

Online survey

Supplementary notes

Question: What types of content are MOST TRUSTED by target audiences?

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Content marketing"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.