Content marketing types most trusted by audiences 2019

In a survey conducted in May 2019, global marketing professionals were asked about what they thought were the most trusted content types by their audiences. According to 60 percent of respondents, research and case studies were most valued by their target audiences, whereas 34 percent said the same about photos and infographics.

Content marketing types most trusted by target audiences according to marketing professionals worldwide as of May 2019

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Source

Release date

April 2020

Region

Worldwide

Survey time period

May 6 to 10, 2019

Number of respondents

301 respondents

Special properties

among a panel of marketing influencers and marketing research subscribers

Method of interview

Online survey

Supplementary notes

Question: What types of content are MOST TRUSTED by target audiences?

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