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TikTok first-time installs per quarter 2016-2021

Published by L. Ceci, Jan 14, 2022
The 15-second video app TikTok, developed by the Beijing-based company Bytedance, has become one of the most downloaded non-gaming apps in the world between 2016 and 2021. In the fourth quarter of 2021, TikTok achieved approximately 173 million first-time installs. The social video platform generated more than 740 million downloads in 2020, down by 32.5 percent from 981 million first-time installs in 2020.

Number of first-time TikTok installs from 2nd quarter 2016 to 4th quarter 2021 (in millions)

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Source

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Release date

January 2022

Region

Worldwide

Survey time period

Q2 2016 to Q4 2021

Supplementary notes

According to the source data from 2nd quarter 2016 to 4th quarter 2019 "exclude downloads from third-party Android stores in China", data from 1st quarter 2020 to 4th quarter 2021 "include Douyin and Douyin Lite for iOS China".

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Statistics on TikTok

Overview

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Performance

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Usage and demographics

7

Creators and content

7

Community guidelines enforcement

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Douyin usage in China

6

Marketing and advertising

5

Spotlight: ByteDance brand

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