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Marketing agencies: methods of charging clients 2014, by channel
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Marketing agencies: methods of charging clients 2014, by channel
Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel
The statistic shows data on the ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel. During the survey, it was found that 1.3 percent of SEO agencies charged their clients on the fee-per-click basis.
Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel
| Not relevant | Commission for other marketing objective | Commission for sales | Percentage of media spend | Fee per click | Flat agency fee | Time and materials | |
|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| Not relevant | Commission for other marketing objective | Commission for sales | Percentage of media spend | Fee per click | Flat agency fee | Time and materials | |
|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
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Description
Source
More information
The statistic shows data on the ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel. During the survey, it was found that 1.3 percent of SEO agencies charged their clients on the fee-per-click basis.
Show more- Show sources information
- Show publisher information
- Release date
- October 2015
- Region
- Worldwide
- Survey time period
- late 2014
- Number of respondents
- 600 in-house and agency marketers
- Method of interview
- Online survey
- Supplementary notes
- The methodology information comes from this article.
Source
- Show sources information
- Show publisher information
- Release date
- October 2015
More information
- Region
- Worldwide
- Survey time period
- late 2014
- Number of respondents
- 600 in-house and agency marketers
- Method of interview
- Online survey
- Supplementary notes
- The methodology information comes from this article.
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Statistics on "Advertising agencies in the U.S."
- Industry overview
The most important statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2017
- Advertising agencies revenue in the U.S. 2010-2022 (in billion U.S. dollars)Advertising agencies revenue in the U.S. 2010-2022
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)Ad agency revenue in the U.S. 2017, by source
- Change in agency revenue in the United States from 2001 to 2017U.S. agency revenue growth 2001-2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)U.S. agency revenue 2011-2017, by discipline
- Growth rate of U.S. agency revenue from 2009 to 2017, by disciplineGrowth rate of U.S. agency revenue 2009-2017, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)U.S. advertising agencies ad spend 2010-2017
- Marketing services
The most important statistics
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by serviceNumber of marketing services sector M&A deals worldwide 2016-2018, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by regionNumber of marketing services sector M&A deals worldwide 2016-2018, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)Global marketing services spending 2012-2018
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)Marketing services spending in North America 2015-2018
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)SMBs in the U.S.: digital marketing services spending 2020, by target
- Employment and payroll
The most important statistics
- Number of advertising agencies' employees in the United States from January 2010 to October 2015Advertising agency employment in the U.S. 2010-2015
- Growth rate of agency revenue in the U.S. in 2016, by disciplineGrowth rate of agency revenue in the U.S. 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry in 2014 and 2016, by sector (in million U.S. dollars)Annual payroll in U.S. advertising services 2014-2016, by sector
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)Best paid advertising technology personnel worldwide 2015
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)Best paid agency managers worldwide 2015
- Global rankings
The most important statistics
- Leading global media holding groups worldwide in 2016, by overall activity billingsLeading global media holding groups 2016, by billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)Revenue of the world's largest ad agency groups 2016
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2017
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)Revenue of world's largest PR networks in 2016
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2017
- Most creative agency networks of 2018 by number of points in the WARC Creative 100 WARC Creative: most creative agency networks in 2018
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- U.S. rankings
The most important statistics
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)Leading U.S. ad agencies 2017, by revenue
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)Leading digital agency networks in the U.S. 2017
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)Leading PR firms in the U.S. 2017, by net fees
- Leading public relations firms with major U.S. operations in 2017, by number of employeesLeading PR firms in the U.S. in 2017, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)Leading Hispanic agencies in the U.S. 2014, by revenue
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)Leading Hispanic media agencies in the U.S. 2014
- Market leaders
The most important statistics
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)Interpublic Group's revenue 2006-2018
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)Omnicom Group's revenue 2006-2018
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)WPP: annual revenue 2006-2017
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)WPP digital media spending on Google and Facebook 2014-2016
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)Dentsu: global revenue 2014-2018
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)Revenue of the Publicis Groupe 2008-2018
- Distribution of revenue generated by Havas Group from 2013 to 2016, by regionHavas Group revenue 2013-2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017Number of acquisitions made by ad agencies worldwide as of 2017
- Doing business
The most important statistics
- Number of marketing/advertising agencies hired per company in the United States as of April 2016Number of agencies hired per company in the U.S. 2016
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?Number of outside companies involved in content production in the U.S. 2016
- Leading factors influencing the success of advertising pitch in the United States as of January 2018Leading factors influencing advertising pitch wins in the U.S. 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- What is your approximate win rate?U.S. ad agencies: win rates 2015
- Why do you think your win rate isn't better?U.S. ad agencies: reasons for low win rates 2015
- Client retention rates of the leading public relations agencies as of March 2019Client retention rates of leading PR agencies as of March 2019
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Statistics
- SMBs - outsourcing digital marketing worldwide 2013-2014
- Awareness of online marketing strategies among SMEs in the UK 2013
- Digital marketing tactics used by marketers in the UK in 2013
- Leading customer retention methods in the U.S. 2015
- Social media sites used for advertising in the UK in 2013, by type of marketer
- Digital marketing activities carried out by consultants and agencies in the UK 2015
- Digital marketing investment plans of marketing agencies in the UK 2015, by format
- Digital marketing activities ranked by importance for agencies in the UK 2015
- Leading digital marketing channels with planned budget increase in Canada 2016
- Growth of digital marketing investment in Spain 2010-2015, by segment
- Growth of digital marketing investment in Spain 2010-2015, by industry
- Survey on digital marketing investments in SMEs in Finland 2016, by growth rate
- Survey on digital marketing investments in SMEs in Finland 2016, by growth target
- Survey on digital marketing investments in SMEs in Finland 2016, by employee number
- Annual SEO marketing budget in the UK in 2013
- Number of exhibitors at Dmexco in Germany 2009-2017
- Customer understanding of marketers in Belgium 2017
- Online performance marketing: sales generated in the United Kingdom (UK) 2012-2016
- Market understanding of marketers in Belgium 2017
- Data sourcing satisfaction among digital marketing professionals in the UK 2017
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- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Digital marketing in Denmark
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- Social media marketing
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- AI use in marketing
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- E-mail marketing
- B2B marketing
- Content Marketing in the UK 2018
- Influencer marketing
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Statistics on "Advertising agencies in the U.S."
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Advertising agencies revenue in the U.S. 2010-2022 (in billion U.S. dollars)
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)
- Change in agency revenue in the United States from 2001 to 2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)
- Growth rate of U.S. agency revenue from 2009 to 2017, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Share of digital in advertising agency revenue in the United States from 2009 to 2017
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)
- Number of advertising agencies' employees in the United States from January 2010 to October 2015
- Growth rate of agency revenue in the U.S. in 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry in 2014 and 2016, by sector (in million U.S. dollars)
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)
- Leading global media holding groups worldwide in 2016, by overall activity billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Most creative agency networks of 2018 by number of points in the WARC Creative 100
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
- Distribution of revenue generated by Havas Group from 2013 to 2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
- Number of marketing/advertising agencies hired per company in the United States as of April 2016
- Most in-demand agency services among companies in the United States as of April 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?
- Leading factors influencing the success of advertising pitch in the United States as of January 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- What is your approximate win rate?
- Why do you think your win rate isn't better?
- Client retention rates of the leading public relations agencies as of March 2019
- Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel
- Do you receive rebates from media vendors?
- Are rebates received from media vendors disclosed to your clients?
- Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015
- What level of seniority do you hope to achieve within your current company/within the industry?
- Leading challenges of working with an advertising/marketing agency in the United States as of April 2016
- Do you handle internet marketing yourself or use a freelance marketing consultant/agency?
- Which online marketing strategies are you aware of?
- Which types of marketing is your organization or agency involved in?
- Which delivery methods do you use for retention?
- Which of the following social media sites are you/your clients paying to advertise on as part of their marketing activity?
- What kinds of digital marketing do you engage in for your own business?
- Compared to 2014, are you planning to spend more money, less money or the same on your marketing activities in 2015?
- Please rank these activities in terms of their importance to your own marketing in 2015
- Share of marketing leaders planning to increase budgets on selected digital marketing activities in Canada as of March 2016
- Growth rate of the investment in digital marketing in Spain in 2015 compared to 2010, by segment
- Growth rate of the investment in digital marketing in Spain in 2015 compared to 2010, by economic activity
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by growth rate
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by growth target
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by number of employees
- How much do you spend on search engine optimization per year?
- Number of exhibitors at Dmexco in Germany from 2009 to 2017*
- To what extent do you agree with the statement: "I have a good understanding of my customer/target group"?*
- Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP)
- To what extent do you agree with the statement: "I have a good understanding of the market in which my brand is active"?*
- Satisfaction rate with data sourcing among digital marketing professionals in the United Kingdom (UK) as of January 2017, by type of data
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