For whom Russians buy New Year's gifts by gender 2019

Most of Russians bought New Year’s gifts for their relatives and loved ones in 2019. Every second woman and every third man also revealed to have bought a gift for close friends. The share of men not buying New Year’s gifts for anyone doubled that of women over the observed period.

For whom do you usually buy gifts for New Year?*

Characteristic	Men	Women
Relatives and loved ones	79%	88%
Close friends	32%	46%
No one	17%	9%
Aquaintances	8%	13%
Work colleagues	6%	15%
Neighbors	3%	5%
Business partners	2%	2%
Difficult to answer	2%	1%
Other people	1%	1%

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Release date

December 2019

More information

Region

Russia

Survey time period

December 2019

Number of respondents

1,500 respondents

Age group

18 years and older

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

* The original survey question was worded as follows: "Do you usually give gifts for New Year? If so, to whom?"

The survey sample was polled in 104 urban and rural settlements throughout 53 subjects of Russia.
Respondents were allowed to give several answers.
Statistical error does not exceed 3.6 percent.

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