In 2020, the most popular influencer curated topic on Instagram worldwide was music, based on the average annual growth of followers on Instagram influencer accounts with music-related content. Humor and fun and happiness was the second-most popular topic, with a 579-percent average annual growth of followers. At the same time, the travel-focused accounts grew their follower numbers by 137 percent.
Most popular Instagram influencer topics worldwide in 2020, based on average annual growth of followers
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Most popular Instagram influencer topics worldwide in 2020, based on average annual growth of followers
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
The source defines an influencer as an account with more than 1,000 followers.
Instagram influencer accounts were checked to see the average annual growth of followers and to identify topics that have growth and topics that have slowed down.
Learn more about how Statista can support your business.
HypeAuditor. (June 15, 2021). Most popular Instagram influencer topics worldwide in 2020, based on average annual growth of followers [Graph]. In Statista. Retrieved April 04, 2025, from https://www.statista.com/statistics/1117938/popular-instagram-influencer-topics-worldwide-follower-growth/
HypeAuditor. "Most popular Instagram influencer topics worldwide in 2020, based on average annual growth of followers." Chart. June 15, 2021. Statista. Accessed April 04, 2025. https://www.statista.com/statistics/1117938/popular-instagram-influencer-topics-worldwide-follower-growth/
HypeAuditor. (2021). Most popular Instagram influencer topics worldwide in 2020, based on average annual growth of followers. Statista. Statista Inc.. Accessed: April 04, 2025. https://www.statista.com/statistics/1117938/popular-instagram-influencer-topics-worldwide-follower-growth/
HypeAuditor. "Most Popular Instagram Influencer Topics Worldwide in 2020, Based on Average Annual Growth of Followers." Statista, Statista Inc., 15 Jun 2021, https://www.statista.com/statistics/1117938/popular-instagram-influencer-topics-worldwide-follower-growth/
HypeAuditor, Most popular Instagram influencer topics worldwide in 2020, based on average annual growth of followers Statista, https://www.statista.com/statistics/1117938/popular-instagram-influencer-topics-worldwide-follower-growth/ (last visited April 04, 2025)
Most popular Instagram influencer topics worldwide in 2020, based on average annual growth of followers [Graph], HypeAuditor, June 15, 2021. [Online]. Available: https://www.statista.com/statistics/1117938/popular-instagram-influencer-topics-worldwide-follower-growth/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.