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Popular Instagram influencer topics worldwide 2020, by daily follower growth

As of March 2020, the most popular influencer curated topic on Instagram worldwide was yoga, based on the average daily growth of followers on Instagram influencer account with yoga-related content. News and politics was the second-most popular topic, with 46 percent average daily growth of followers. At the same time, the health-focused accounts grew their follower numbers by 28 percent.

Most popular Instagram influencer topics worldwide as of March 2020, based on average daily growth of followers

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Source

Release date

April 2020

Region

Worldwide

Survey time period

March 2020

Special properties

average daily followers’ growth of influencers’ accounts for the last 30 days compared to previous 180 days period

Supplementary notes

The source used data from a wide variety of sources, including market research agencies, internet, social media companies, news media, and internal analysis.

Instagram influencer accounts were checked to see the average daily growth of followers and to identify topics that have growth and topics that have slowed down.

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