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Social network video ad spending in the U.S. 2017-2021
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Social network video ad spending in the U.S. 2017-2021
Social network video advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)
by A. Guttmann,
last edited
Apr 5, 2019
This statistic presents information on the social network video advertising spending in the United States from 2017 to 2021. According to the source, social network ad spend in the U.S. amounted to 8.21 billion U.S. dollars in 2018. Moreover it is expected to reach nearly 14.9 billion by 2021.
Social network video advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)
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Description
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by A. Guttmann,
last edited
Apr 5, 2019
This statistic presents information on the social network video advertising spending in the United States from 2017 to 2021. According to the source, social network ad spend in the U.S. amounted to 8.21 billion U.S. dollars in 2018. Moreover it is expected to reach nearly 14.9 billion by 2021.
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- Release date
- March 2019
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
- *Forecast.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2019
More information
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
- *Forecast.
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Statistics on "Video advertising and marketing"
- Overview
The most important statistics
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: digital video advertising revenue in selected countries 2018
- Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by deviceMonetized video ad impression share worldwide 2017-2018, by device
- Share of businesses using video on their landing pages worldwide in 2016 and 2017Businesses using video on landing pages worldwide 2016-2017
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)Local video ad revenue in the U.S. 2018-2022, by medium
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017Digital video ad viewability rates in the Americas 2016-2017
- Strategies & budgets
The most important statistics
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017Most interesting ad formats and products for mobile advertisers in the U.S. in 2017
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018Investment plans for video use in mobile marketing worldwide 2017-2018
- Mobile video
The most important statistics
- Growth of mobile video advertising spending worldwide between 2nd halves of 2017 and 2018, by formatGlobal mobile video ad spend growth H2 207- H2 2018, by format
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by genderGlobal rewarded mobile video ad viewer share H2 2018, by gender
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by operating systemGlobal rewarded mobile video ad viewer share H2 2018, by OS
- Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests worldwide Q1 2017 - Q4 2018, by format
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)Programmatic mobile video ad spending in the U.S. 2016-2020
- Selected market leaders
The most important statistics
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platformDigital video ad spend share in the U.S. 2017, by platform
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Net video advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)U.S. net video advertising revenues of YouTube 2015-2018
- Gross advertising revenue of Hulu in the United States from 2017 to 2021 (in million U.S. dollars)Hulu gross ad revenue in the U.S. 2017-2021
- Advertising revenue of Roku in the United States from 2016 to 2020 (in million U.S. dollars)Roku advertising revenue in the U.S. 2016-2020
- IAC/InterActiveCorp's annual revenue from 2016 to 2018, by segment (in million U.S. dollars)IAC/InterActiveCorp's annual revenue 2016-2018, by segment
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)Snapchat: global advertising revenue 2016-2020
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Consumption & perception
The most important statistics
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 4th quarter 2018, by deviceDigital video ad views in the U.S. 2014-2018, by device
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2018, by content lengthDigital video ad views in the U.S. 2016-2018, by content length
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. Q4 2018, by category
- Completion rate of skippable pre-roll video ads worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017, by country
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017U.S. primary attitude towards personalized video ads 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital video ad spend Japan 2017-2024, by type
- Italy: social media video advertising market share 2015-2017
- Growth of social media ad spend in China 2014-2018
- Mexico: growth of display ad spend 2016-2017, by type
- Internet video advertising expenditure in Germany 2008-2013
- Share of U.S. mattress retailers paying for social media advertising as of 2018
- In-stream and out-stream share of video ad spend in Europe 2017-2018
- Election 2012 - super PAC spending against candidates by state
- Purchasing based on social media advertisement in Great Britain 2013, by demographic
- Social media advertising targeting effectiveness as of April 2013, by income
- UK share of Facebook's global ad revenues 2012-2016
- Market share of programmatic video advertising in Austria 2012-2020
- Video ad viewability rate in Germany 2015-2016, by platform
- Number of advertising films produced in Germany 2016, by producer
- Average value of broadcast/TV video ad formats in Europe 2017
Studies
- Digital video advertising in the U.S. (DMO)
- Video advertising and marketing
- Social media advertising in the United Kingdom
- Digital video advertising in the United Kingdom
- Online advertising metrics
- Digital advertising in Europe
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Advertising in Europe
- In-App Engagement and Conversion Report 2019
- Digital advertising in the United Kingdom (UK)
- IAB 2018 Video Ad Spend Study
- Brands on social media
Statistics on "Video advertising and marketing"
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
- Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by device
- Share of businesses using video on their landing pages worldwide in 2016 and 2017
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Growth of mobile video advertising spending worldwide between 2nd halves of 2017 and 2018, by format
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by operating system
- Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Net video advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)
- Gross advertising revenue of Hulu in the United States from 2017 to 2021 (in million U.S. dollars)
- Advertising revenue of Roku in the United States from 2016 to 2020 (in million U.S. dollars)
- IAC/InterActiveCorp's annual revenue from 2016 to 2018, by segment (in million U.S. dollars)
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
- Most watched Facebook video publishers worldwide as of March 2019 (in million views)
- Combined time spent with Super Bowl ads on YouTube on the Game Day from 2016 to 2019 (in thousand hours)
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 4th quarter 2018, by device
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2018, by content length
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser category
- Completion rate of skippable pre-roll video ads worldwide in 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017
- Online video advertising spending in Japan from 2017 to 2024, by type (in billion Japanese yen)
- Market share of video advertising out of social media advertising in Italy from 2015 to 2017
- Change in social media advertising spending in China from 2014 to 2018
- Change in display advertising spending in Mexico from 2016 to 2017, by type
- Expenditure for internet video advertising* in Germany from 2008 to 2013 (in million euros)
- Mattress retailers investing in paid social media advertising in the United States as of 2018
- In-stream and out-stream share of digital video advertising expenditure in Europe in 2017 and 2018
- Total super PAC spending against candidates in the 2012 election, by state (in 1,000 U.S. dollars)
- Have you ever purchased a product or service based mostly on an advertisement you saw on a social media site?
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by income
- Share of Facebook's global ad revenues coming from the United Kingdom (UK) from 2012 to 2016
- Market share of programmatic video advertising on the video advertising market in Austria from 2012 to 2020*
- Viewability rate of video advertising in Germany in 2015 and 2016, by platform
- Number of video commercials produced in Germany in 2016, by production company
- Average value of broadcast and television video advertising formats in Europe in 2017
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