Social network video ad spending in the U.S. 2019-2023

Published by Statista Research Department, Jan 10, 2023
Social network video advertising spending in the United States was projected to amount to 20.28 billion U.S. dollars in 2021, marking an increase from the previous year's value of 14.68 billion. Ad spending was expected to further increase in 2022 and 2023, reaching an estimated 28.21 billion in the latter year.

Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)

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Release date

February 2022

Region

United States

Survey time period

2019 and 2020

Supplementary notes

* Forecast.
Excludes spending by marketers that goes toward developing organic social video content; excludes YouTube; includes paid video advertising appearing within social networks, social network games, and social network apps.

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Overview

5

Usage & budgets

7

Market leaders

8

Audience

8

Consumer perspective

8

Further related statistics

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Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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