Social network video advertising spending in the United States was projected to amount to 20.28 billion U.S. dollars in 2021, marking an increase from the previous year's value of 14.68 billion. Ad spending was expected to further increase in 2022 and 2023, reaching an estimated 28.21 billion in the latter year.
Social network video advertising spending in the United States from 2019 to 2023
(in billion U.S. dollars)
* Forecast. Excludes spending by marketers that goes toward developing organic social video content; excludes YouTube; includes paid video advertising appearing within social networks, social network games, and social network apps.
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Hootsuite. (February 24, 2022). Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/
Hootsuite. "Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)." Chart. February 24, 2022. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/
Hootsuite. (2022). Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/
Hootsuite. "Social Network Video Advertising Spending in The United States from 2019 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 24 Feb 2022, https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/
Hootsuite, Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/ (last visited June 26, 2022)
