Social network video advertising spending in the United States was projected to amount to 20.28 billion U.S. dollars in 2021, marking an increase from the previous year's value of 14.68 billion. Ad spending was expected to further increase in 2022 and 2023, reaching an estimated 28.21 billion in the latter year.
Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)
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Other statistics that may interest you
Overview
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- Premium Statistic Digital video advertising spending in the U.S. 2019-2023
- Premium Statistic Digital Market Outlook: digital video ad spending in the U.S. 2017-2026, by device
- Premium Statistic Digital video ad spend in the U.S. 2022, by type
- Premium Statistic Ad spending per internet user of video advertising in the U.S. 2018-2027
- Premium Statistic Mobile ad spend in the U.S. 2017-2026, by format
Usage & budgets
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- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2022
- Premium Statistic Share of digital in media budgets in the U.S. 2023, by format
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2021
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2021, by medium
- Premium Statistic Digital media challenges in the U.S. 2021
Market leaders
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- Premium Statistic Ad revenue of major digital ad sellers worldwide 2022
- Premium Statistic Digital ad revenue share in the U.S. 2020-2025, by company
- Premium Statistic Digital video ad views in the U.S. 2022, by platform
- Premium Statistic Streaming services with largest ad spend in the U.S. 2021
- Premium Statistic Leading AVOD platforms by ad revenue in the U.S. 2020-2021
- Premium Statistic Organic vs. paid social media used by B2C marketers worldwide 2021
- Premium Statistic Most popular social media for influencer marketing in the U.S. 2021
- Premium Statistic Share of companies investing in digital video advertising U.S. Q1 2022, by platform
Audience
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- Premium Statistic Digital video viewers in the United States 2018-2022
- Premium Statistic Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Youtube users in the United States 2017-2025
- Premium Statistic Instagram: number of users in the United States 2020-2023
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Premium Statistic Most used devices for digital videos in the U.S. 2022
- Premium Statistic U.S. device usage for weekly online video viewing 2022, by age group
- Premium Statistic Installs of selected video streaming apps in the U.S. 2021
Consumer perspective
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- Premium Statistic Consumer attitude to ads on streaming services in the U.S. 2022
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Streaming services with most annoying ads according to viewers in the U.S. 2022
- Premium Statistic Netflix subscribers who would switch to ad-supported version in the U.S. 2022
- Premium Statistic Video streaming viewers paying attention to ads on streamed show U.S. 2021
- Premium Statistic Number of ads accepted by streaming video viewers during a show in the U.S. 2021
- Premium Statistic Ad breaks length accepted by TV viewers during a show in the U.S. 2021
- Premium Statistic Streaming video viewer satisfaction with ad delivery options in the U.S. 2021
Further related statistics
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- Growth of social media ad spend in China 2014-2018
- Italy: social media video advertising market share 2015-2017
- U.S. social network video revenue share 2018
- Social media advertising spending in Peru 2021-2022
- U.S. retail marketers spending the most on social media ads 2019, by platform
- Facebook: global video advertising revenue 2015-2021
- Social media advertising revenue in the Netherlands 2013-2017
- Digital advertising budget share in Ukraine 2017-2020, by format
- Social display ad send in the UK 2019-2021
- In-stream and out-stream share of video ad spend in Europe 2017-2019
Further Content: You might find this interesting as well
Statistics
- Growth of social media ad spend in China 2014-2018
- Italy: social media video advertising market share 2015-2017
- U.S. social network video revenue share 2018
- Social media advertising spending in Peru 2021-2022
- U.S. retail marketers spending the most on social media ads 2019, by platform
- Facebook: global video advertising revenue 2015-2021
- Social media advertising revenue in the Netherlands 2013-2017
- Digital advertising budget share in Ukraine 2017-2020, by format
- Social display ad send in the UK 2019-2021
- In-stream and out-stream share of video ad spend in Europe 2017-2019
Hootsuite. (February 24, 2022). Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 01, 2023, from https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/
Hootsuite. "Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)." Chart. February 24, 2022. Statista. Accessed June 01, 2023. https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/
Hootsuite. (2022). Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 01, 2023. https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/
Hootsuite. "Social Network Video Advertising Spending in The United States from 2019 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 24 Feb 2022, https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/
Hootsuite, Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/ (last visited June 01, 2023)
Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars) [Graph], Hootsuite, February 24, 2022. [Online]. Available: https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/