U.S. local newscasts: coronavirus viewership impact 2020, by age group

Between the weeks of February 3 and March 9, 2020, the local newscasts in the United States saw an average increase of 10.1 percent in daily household viewership of local news among adults aged 25 to 54 years old. The coronavirus has had a clear impact on U.S. news consumption, with citizens turning to their preferred news sources to access information and updates about the outbreak.

Coronavirus impact: increase in average household viewership of local newscasts in the United States between February 3 and March 9, 2020, by age group

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Release date

March 2020


United States

Survey time period

February 3 to March 9, 2020

Age group

2 years and older

Special properties

Live+SD; Major broadcast = ABC, NBC, CBS, FOX, TEL, UNIV, CW, IND (top rated Independent in each market), across 25 markets

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