
Colombia: growth of TV reach due to COVID-19
Facts and Figures page.
First case of a person infected with the novel coronavirus in Colombia was reported on March 6, 2020. The weekend of March 21 and 22, 2020 was the first weekend of a government imposed isolation. During these two days, TV was watched by 25.44 percent of Colombian population, compared to 18.51 percent the weekend earlier when the isolation was not in force yet. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated