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Coronavirus TV viewing: broadcast network audience growth U.S. 2020, by daypart

Between the weeks of February 17 to 21 and March 16 to 20, 2020, daytime viewership of the big four broadcast networks in the United States increased by 28.4 percent, and early morning audiences grew by 5.4 percent. The coronavirus has resulted in many individuals self-isolating or quarantining in an effort to control the outbreak, which has led to increased TV viewing and news consumption.

Coronavirus and TV viewing: increase in broadcast network viewership in the United States between the weeks of February 17 to 21 and March 16 to 20, 2020, by daypart

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Release date

March 2020


United States

Survey time period

February 17 to 21 to March 16 to 20, 2020

Special properties

networks incldue ABC, NBC, CBS and Fox

Supplementary notes

All data is preliminary as of March 22, 2020.

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