Change in Google ad metrics for U.S. medical advertisers due to COVID-19 2020

Following the coronavirus outbreak around the world and in the United States, search advertising related to medical products is experiencing higher growth than usual. Between February 24 and March 25, 2020 search ad clicks for pharmaceutical ads in the U.S. grew by 24 percent, and conversion rates increased by 47 percent.

Change in Google advertising metrics for medical advertisers as a result of coronavirus pandemic in the United States as of March 2020

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Release date

March 2020


United States

Survey time period

February 24 to March 25, 2020

Supplementary notes

The source provides the following information on methodology: "This report is based on a sample of 15,759 US-based WordStream client accounts in all verticals who were advertising on Google’s Search throughout 2020 thus far. Each industry includes at minimum 30 unique active clients. For indexing purposes, we’ve evaluated weekly account performance since February 24th against the prior six-week average."

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