Leading responses due to COVID-19 according to advertisers in the U.S. 2020

In a March 2020 survey of U.S. marketers and ad agencies it was found that 89 percent of respondents had made changes to their promotional efforts in response to the coronavirus outbreak. Among the most drastic changes made was cancelling a campaign completely, according to 34 percent of responding industry professionals. When the question was repeated in early April this share increased to 44 percent.

Leading ways advertising professionals responded to the coronavirus outbreak in the United States in March and April 2020

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Source

In cooperation with
Advertiser Perceptions
Release date

April 2020

Region

United States

Survey time period

March 17 to 20 and April 1 to 4, 2020

Special properties

among marketers and agencies

Supplementary notes

Base: Advertiser Perception Ad Pros Community Panel.
Question: In which of the following ways has the Coronavirus (Covid-19) outbreak impacted your recent or ongoing advertising efforts?

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Statistics on "Coronavirus: impact on the U.S. advertising industry"

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