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North American Facebook ads CPC due to COVID-19 in 2020

Published by Statista Research Department, Jan 10, 2023
In mid-March 2020, during the coronavirus pandemic outbreak in the United States, brands had to pay on average around 32 U.S. cent for a click on Facebook ads, while three months earlier this cost amounted to 64 U.S. cents. In general Facebook advertising has become cheaper with the recent spike in usage of the platform influenced by COVID-19.

Average Facebook advertising cost-per-click (CPC) in North America influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars)

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Release date

March 2020

Region

North America

Survey time period

December 2019 and March 15, 2020

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Statistics on Coronavirus: impact on the U.S. advertising industry

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U.S. media consumption

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Marketer perspective

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Consumer perspective

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Digital advertising

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