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U.S. consumer views on brand communication due to COVID-19 in 2020

In mid-March 2020, during the outbreak of the coronavirus pandemic, consumers in the United States were asked how they feel about brand communications at such time. More than half of respondents said they were pleased that brands were contributing to the fight against the epidemic by making various donations. Most wanted to hear from brands in that time, while only 15 percent were not interested in receiving news from brands.

Consumer views on brand communication in light of coronavirus outbreak in the United States as of March 2020

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Sources

Release date

March 2020

Region

United States

Survey time period

March 18, 2020

Number of respondents

1,000 respondents

Age group

18 years and older

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Statistics on "Coronavirus: impact on the U.S. advertising industry"

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