In light of the outbreak of the coronavirus pandemic, consumers in the United States were asked how they would like advertising to make them feel. According to 23 percent of respondents, advertising in such time should evoke feelings of safety. Further more, six percent wanted ads to make them feel hopeful, and another four wanted to feel helpful having viewed advertising during the pandemic.
Feelings advertising should evoke in light of coronavirus outbreak according to consumers in the United States as of March 2020
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Ipsos. (March 27, 2020). Feelings advertising should evoke in light of coronavirus outbreak according to consumers in the United States as of March 2020 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1110169/us-consumer-views-on-advertising-effect-on-feelings-due-to-covid-19/
Ipsos. "Feelings advertising should evoke in light of coronavirus outbreak according to consumers in the United States as of March 2020." Chart. March 27, 2020. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1110169/us-consumer-views-on-advertising-effect-on-feelings-due-to-covid-19/
Ipsos. (2020). Feelings advertising should evoke in light of coronavirus outbreak according to consumers in the United States as of March 2020. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1110169/us-consumer-views-on-advertising-effect-on-feelings-due-to-covid-19/
Ipsos. "Feelings Advertising Should Evoke in Light of Coronavirus Outbreak According to Consumers in The United States as of March 2020." Statista, Statista Inc., 27 Mar 2020, https://www.statista.com/statistics/1110169/us-consumer-views-on-advertising-effect-on-feelings-due-to-covid-19/
Ipsos, Feelings advertising should evoke in light of coronavirus outbreak according to consumers in the United States as of March 2020 Statista, https://www.statista.com/statistics/1110169/us-consumer-views-on-advertising-effect-on-feelings-due-to-covid-19/ (last visited November 09, 2024)
Feelings advertising should evoke in light of coronavirus outbreak according to consumers in the United States as of March 2020 [Graph], Ipsos, March 27, 2020. [Online]. Available: https://www.statista.com/statistics/1110169/us-consumer-views-on-advertising-effect-on-feelings-due-to-covid-19/
