U.S. consumer views on advertising effect on feelings due to COVID-19 in 2020

In light of the outbreak of the coronavirus pandemic, consumers in the United States were asked how they would like advertising to make them feel. According to 23 percent of respondents, advertising in such time should evoke feelings of safety. Further more, six percent wanted ads to make them feel hopeful, and another four wanted to feel helpful having viewed advertising during the pandemic.

Feelings advertising should evoke in light of coronavirus outbreak according to consumers in the United States as of March 2020

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Source

Release date

March 2020

Region

United States

Survey time period

March 16, 2020

Number of respondents

999 respondents

Age group

18-66 years

Supplementary notes

Question: In the current situation with Coronavirus how do you want advertising to make you feel?

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Statistics on "Coronavirus: impact on the U.S. advertising industry"

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