Impact level of the coronavirus pandemic on advertisers in Sweden 2020

Published by A. Guttmann, Feb 5, 2021

Over half of Swedish advertisers were affected by the coronavirus crisis to a large or a very large extent. This is the result of a survey among member companies of the Asscociation of Swedish advertisers in June 2020. Compared to the previous survey periods from March to May, this was a decline. From March to April, nearly three quarters of respondents stated to be impacted by the COVID-19 outbreak to at least a large extent.

The first case of the coronavirus (COVID-19) in Sweden was confirmed on February 4, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

To what extent has your company been affected by the corona crisis?

Characteristic	Mar 26 to Apr 1	Apr 21 to May 1	Jun 8 to Jun 17
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Source

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Source

Release date

June 2020

More information

Region

Sweden

Survey time period

March 26 to June 17, 2020

Number of respondents

51*

Special properties

members of the Association of Swedish Advertisers (Sveriges Annonsörer)

Method of interview

Online survey

Supplementary notes

* Refers to the survey period from June 8 to 17, The number of respondents of the other two survey periods were as follows:
March 26 to April 1: 65 respondents;
April 21 to May 1: 56 respondents.

Missing percentage points to 100 percent are probably due to rounding.

Percentage points exceeding 100 percent are probably due to rounding.