Over half of Swedish advertisers were affected by the coronavirus crisis to a large or a very large extent. This is the result of a survey among member companies of the Asscociation of Swedish advertisers in June 2020. Compared to the previous survey periods from March to May, this was a decline. From March to April, nearly three quarters of respondents stated to be impacted by the COVID-19 outbreak to at least a large extent.
The first case of the coronavirus (COVID-19) in Sweden was confirmed on February 4, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
To what extent has your company been affected by the corona crisis?
members of the Association of Swedish Advertisers (Sveriges Annonsörer)
Method of interview
Online survey
Supplementary notes
* Refers to the survey period from June 8 to 17, The number of respondents of the other two survey periods were as follows:
March 26 to April 1: 65 respondents;
April 21 to May 1: 56 respondents.
Missing percentage points to 100 percent are probably due to rounding.
Percentage points exceeding 100 percent are probably due to rounding.
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Association of Swedish Advertisers. (June 24, 2020). To what extent has your company been affected by the corona crisis? [Graph]. In Statista. Retrieved June 29, 2022, from https://www.statista.com/statistics/1113691/impact-level-of-the-coronavirus-pandemic-on-advertisers-in-sweden/
Association of Swedish Advertisers. "To what extent has your company been affected by the corona crisis?." Chart. June 24, 2020. Statista. Accessed June 29, 2022. https://www.statista.com/statistics/1113691/impact-level-of-the-coronavirus-pandemic-on-advertisers-in-sweden/
Association of Swedish Advertisers. (2020). To what extent has your company been affected by the corona crisis?. Statista. Statista Inc.. Accessed: June 29, 2022. https://www.statista.com/statistics/1113691/impact-level-of-the-coronavirus-pandemic-on-advertisers-in-sweden/
Association of Swedish Advertisers. "To What Extent Has Your Company Been Affected by The Corona Crisis?." Statista, Statista Inc., 24 Jun 2020, https://www.statista.com/statistics/1113691/impact-level-of-the-coronavirus-pandemic-on-advertisers-in-sweden/
Association of Swedish Advertisers, To what extent has your company been affected by the corona crisis? Statista, https://www.statista.com/statistics/1113691/impact-level-of-the-coronavirus-pandemic-on-advertisers-in-sweden/ (last visited June 29, 2022)
