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Unpopular Instagram influencer topics worldwide 2020, by daily follower decrease

As of March 2020, the most unpopular influencer curated topic on Instagram worldwide was vape, based on the average daily decrease of followers on Instagram influencer accounts with vaping-related content. Hotels was the second-most unpopular topic, with 74 percent average daily decrease in followers. At the same time, the jewelry and watches focused accounts saw their follower numbers decline by 36 percent.

Most unpopular Instagram influencer topics worldwide as of March 2020, based on average daily decrease of followers

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Release date

April 2020



Survey time period

March 2020

Special properties

average daily followers’ growth of influencers’ accounts for the last 30 days compared to previous 180 days period

Supplementary notes

The source used data from a wide variety of sources, including market research agencies, internet, social media companies, news media, and internal analysis.

Instagram influencer accounts were checked to see the average daily growth of followers and to identify topics that have growth and topics that have slowed down.

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