U.S. internet users feeling exploited by brands on social media 2019, by age

In a survey from April 2019, 12 percent of internet users between the ages of 23 and 38 in the United States said they felt that brands were taking advantage of them on social media. The same was true for five percent of younger Millennials. The average for all respondents was eight percent.

Share of online users in the United States who feel brands take advantage of them on social media as of April 2019, by age group

Top 2 Box: Describes me completely/somewhatTop Box: Describes me completely
TOTAL29%8%
18-2219%5%
23-3834%12%
39-5432%7%
55-6423%5%
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Source

Release date

October 2019

Region

United States

Survey time period

April 2019

Age group

18 to 64 years

Method of interview

Omnibus survey

Supplementary notes

Original statement: “I feel brands take advantage of me on social media”. Describes me completely / somewhat.

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