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Programmatic advertising tools used by Italian advertisers 2020

Programmatic advertising tools used by Italian advertisers to manage data in 2020

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Source

Release date

June 2020

Region

Italy

Survey time period

January to March 2020

Number of respondents

265 respondents

Special properties

advertisers*

Method of interview

Online survey

Supplementary notes

*The whole survey panel was composed as follows:
37 percent: publishers and advertising sales agencies;
35 percent: advertising agencies;
28 percent: advertisers;

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