Programmatic advertising tools used by Italian advertisers 2020

Published by
Michele Majidi,
Jan 6, 2023
According to a survey from 2020, data management platforms (DMP) were used by two-thirds of Italian advertisers running programmatic advertising campaigns. This software is used to store and manage data about a specific group of users. Data management platforms can be provided by demand-side platforms or agencies.

Programmatic advertising tools used by Italian advertisers to manage data in 2020

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Source

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Release date

June 2020

Region

Italy

Survey time period

January to March 2020

Number of respondents

265 respondents

Special properties

advertisers*

Method of interview

Online survey

Supplementary notes

*The whole survey panel was composed as follows:
37 percent: publishers and advertising sales agencies;
35 percent: advertising agencies;
28 percent: advertisers;

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Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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