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Programmatic digital display ad spend in the UK 2021, by transaction method

Programmatic digital display advertising spending in the United Kingdom (UK) in 2021, by transaction method

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Release date

January 2021


United Kingdom

Survey time period

November 2020

Special properties

forecast / digital display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook, Snapchat, and twitter; includes advertising that appears on desktop/laptop computers, mobile phones, tablets, and other internet-connected devices

Supplementary notes

* Includes ads transacted through an invitation-only RTB auction where one publisher or a select group of publishers invite a select number of buyers to bid on its inventory.
** Includes ads transacted through a public real-time bidding (RTB) auction in which any buyer or seller can participate, also known as open auction or open marketplace.

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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