Programmatic digital display ad spend in the UK 2021, by transaction method

Programmatic digital display advertising spending in the United Kingdom (UK) in 2021, by transaction method

CharacteristicSpending in billion GBP
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Statistic: Programmatic digital display advertising spending in the United Kingdom (UK) in 2021, by transaction method (in billion GBP)
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Release date

January 2021

Region

United Kingdom

Survey time period

November 2020

Special properties

forecast / digital display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook, Snapchat, and twitter; includes advertising that appears on desktop/laptop computers, mobile phones, tablets, and other internet-connected devices

Supplementary notes

* Includes ads transacted through an invitation-only RTB auction where one publisher or a select group of publishers invite a select number of buyers to bid on its inventory.
** Includes ads transacted through a public real-time bidding (RTB) auction in which any buyer or seller can participate, also known as open auction or open marketplace.

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Statistics on " Programmatic advertising in the United Kingdom (UK) "

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