Global estimated home media consumption changes post coronavirus 2020

A global survey conducted in July 2020 investigated how media habits will change once the coronavirus outbreak is over, and found that a third of Gen Z consumers were intending on continuing to watch online videos, compared to 27 percent of Millennials, and just nine percent of Baby boomers. Social media and online streaming services were also more likely to retain high usage after the COVID-19 pandemic, with 28 percent of those from Gen Z predicting they will continue to spend longer on social media.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Projected in-home media consumption after coronavirus outbreak among internet users worldwide as of July 2020, by generation

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Source

Release date

July 2020

Region

Worldwide

Survey time period

June 29 to July 2, 2020

Age group

16-64 years

Method of interview

Online survey

Supplementary notes

Sample sizes for each country were as follows: 1,001 (Australia), 521 (Belgium), 1,008 (Brazil), 1,006 (China), 1,036 (France), 1,039 (Germany), 1,029 (India), 1,029 (Italy), 900 (Japan), 518 (New Zealand), 754 (Philippines), 531 (Poland), 502 (Romania), 506 (Singapore), 509 (South Africa), 1,013 (Spain), 1,012 (UK) and 1,357 (U.S.)
Question: Once the coronavirus outbreak is over, do you think you'll carry on doing the following?

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