A study from early 2020 conducted in the United States evaluating reactions to seeing digital out-of-home advertising found that 34 percent of respondents who noticed digital street-level ads said they visited the advertised store, restaurant or other business afterwards. Another 31 percent searched online for the advertised product or service.
Actions taken as a reaction to seeing digital street-level advertising according to residents in the United States as of March 2020
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OAAA, & Nielsen. (August 31, 2020). Actions taken as a reaction to seeing digital street-level advertising according to residents in the United States as of March 2020 [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1171638/action-response-digital-street-level-advertising-united-states/
OAAA, und Nielsen. "Actions taken as a reaction to seeing digital street-level advertising according to residents in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1171638/action-response-digital-street-level-advertising-united-states/
OAAA, Nielsen. (2020). Actions taken as a reaction to seeing digital street-level advertising according to residents in the United States as of March 2020. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1171638/action-response-digital-street-level-advertising-united-states/
OAAA, and Nielsen. "Actions Taken as a Reaction to Seeing Digital Street-level Advertising According to Residents in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www.statista.com/statistics/1171638/action-response-digital-street-level-advertising-united-states/
OAAA & Nielsen, Actions taken as a reaction to seeing digital street-level advertising according to residents in the United States as of March 2020 Statista, https://www.statista.com/statistics/1171638/action-response-digital-street-level-advertising-united-states/ (last visited April 26, 2024)
Actions taken as a reaction to seeing digital street-level advertising according to residents in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www.statista.com/statistics/1171638/action-response-digital-street-level-advertising-united-states/