Share of mobile ad requests worldwide Q1 2017 - Q4 2018, by format

This timeline displays the share of mobile ad requests worldwide from the first quarter of 2017 to the fourth quarter of 2018, by format. Smaato discovered, that in the fourth quarter of 2018, 75.6 percent of global ad request were for display advertising, while 24.4 percent of requests were for video ads.

Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format

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Source

In cooperation with
Smaato
Release date

February 2019

Region

Worldwide

Survey time period

Q1 2017 to Q4 2018

Special properties

on Smaato Publisher Platform (SPX); wider metrics might vary

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Statistics on "Mobile marketing and advertising worldwide"

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