This timeline displays the share of mobile ad requests worldwide from the first quarter of 2017 to the fourth quarter of 2018, by format. Smaato discovered, that in the fourth quarter of 2018, 75.6 percent of global ad request were for display advertising, while 24.4 percent of requests were for video ads.
Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format
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Smaato. (February 27, 2019). Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format [Graph]. In Statista. Retrieved August 09, 2022, from https://www.statista.com/statistics/917029/share-digital-ad-requests-by-format-world/
Smaato. "Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format." Chart. February 27, 2019. Statista. Accessed August 09, 2022. https://www.statista.com/statistics/917029/share-digital-ad-requests-by-format-world/
Smaato. (2019). Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format. Statista. Statista Inc.. Accessed: August 09, 2022. https://www.statista.com/statistics/917029/share-digital-ad-requests-by-format-world/
Smaato. "Share of Mobile Ad Requests Worldwide from 1st Quarter 2017 to 4th Quarter 2018, by Format." Statista, Statista Inc., 27 Feb 2019, https://www.statista.com/statistics/917029/share-digital-ad-requests-by-format-world/
Smaato, Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format Statista, https://www.statista.com/statistics/917029/share-digital-ad-requests-by-format-world/ (last visited August 09, 2022)
