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Share of mobile ad requests worldwide Q1 2017 - Q4 2018, by format
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Share of mobile ad requests worldwide Q1 2017 - Q4 2018, by format
Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format
This timeline displays the share of mobile ad requests worldwide from the first quarter of 2017 to the fourth quarter of 2018, by format. Smaato discovered, that in the fourth quarter of 2018, 75.6 percent of global ad request were for display advertising, while 24.4 percent of requests were for video ads.
Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format
| Display | Video | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Display | Video | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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This timeline displays the share of mobile ad requests worldwide from the first quarter of 2017 to the fourth quarter of 2018, by format. Smaato discovered, that in the fourth quarter of 2018, 75.6 percent of global ad request were for display advertising, while 24.4 percent of requests were for video ads.
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- Release date
- February 2019
- In cooperation with:
- Region
- Worldwide
- Survey time period
- Q1 2017 to Q4 2018
- Special properties
- on Smaato Publisher Platform (SPX); wider metrics might vary
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
- In cooperation with:
More information
- Region
- Worldwide
- Survey time period
- Q1 2017 to Q4 2018
- Special properties
- on Smaato Publisher Platform (SPX); wider metrics might vary
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Statistics on "Video advertising and marketing"
- Overview
The most important statistics
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: digital video advertising revenue in selected countries 2018
- Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by deviceMonetized video ad impression share worldwide 2017-2018, by device
- Share of businesses using video on their landing pages worldwide in 2016 and 2017Businesses using video on landing pages worldwide 2016-2017
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)Local video ad revenue in the U.S. 2018-2022, by medium
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017Digital video ad viewability rates in the Americas 2016-2017
- Strategies & budgets
The most important statistics
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017Most interesting ad formats and products for mobile advertisers in the U.S. in 2017
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018Investment plans for video use in mobile marketing worldwide 2017-2018
- Mobile video
The most important statistics
- Growth of mobile video advertising spending worldwide between 2nd halves of 2017 and 2018, by formatGlobal mobile video ad spend growth H2 207- H2 2018, by format
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by genderGlobal rewarded mobile video ad viewer share H2 2018, by gender
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by operating systemGlobal rewarded mobile video ad viewer share H2 2018, by OS
- Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests worldwide Q1 2017 - Q4 2018, by format
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)Programmatic mobile video ad spending in the U.S. 2016-2020
- Selected market leaders
The most important statistics
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platformDigital video ad spend share in the U.S. 2017, by platform
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Net video advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)U.S. net video advertising revenues of YouTube 2015-2018
- Gross advertising revenue of Hulu in the United States from 2017 to 2021 (in million U.S. dollars)Hulu gross ad revenue in the U.S. 2017-2021
- Advertising revenue of Roku in the United States from 2016 to 2020 (in million U.S. dollars)Roku advertising revenue in the U.S. 2016-2020
- IAC/InterActiveCorp's annual revenue from 2016 to 2018, by segment (in million U.S. dollars)IAC/InterActiveCorp's annual revenue 2016-2018, by segment
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)Snapchat: global advertising revenue 2016-2020
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Consumption & perception
The most important statistics
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 3rd quarter 2018, by deviceDigital video ad views in the U.S. 2014-2018, by device
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content lengthDigital video ad views in the U.S. 2016-2018, by content length
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. 2018, by category
- Completion rate of skippable pre-roll video ads worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017, by country
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017U.S. primary attitude towards personalized video ads 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of mobile ad requests in Canada Q1 2017 - Q4 2018, by format
- Distribution of mobile advertising spending in the UK from 2011 to 2016, by format
- Mobile advertising spending growth in the United Kingdom (UK) 2013-2018, by format
- Mobile share of digital display ad spend in Canada 2013-2018
- Mobile display ad spend in the U.S. 2015-2020
- Global mobile display ad revenue 2015, by company
- Quarterly growth in mobile ad requests worldwide Q2 2014 - Q4 2018
- Quarterly change in mobile ad requests in Canada Q2 2014 - Q4 2018
- Growth in mobile ad requests worldwide H2 2018, by region
- Growth in mobile ad requests APAC H2 2018, by major countries
- Digital display advertising expenditure in the United Kingdom (UK) 2010-2015
- Digital display advertising expenditure in Ireland 2011-2015
- Mobile advertising spending in the United Kingdom (UK) 2009-2014, by format
- Digital display advertising expenditure in Greece 2008-2015
- Digital display advertising expenditure in Belgium 2008-2015
- Quarterly change in digital ad requests in Sweden 2014-2018
- Time-in-view of desktop video ads in Europe H1 2018, by country
- Number of advertising films produced in Germany 2016, by producer
- Quarterly percentage growth of mobile ad requests in China Q4 2014- Q4 2018
- Broadcast/TV video ad formats used by publishers in Europe 2017, by device
Studies
- Digital advertising in Europe
- Digital advertising in the U.S.
- Digital video advertising in the U.S. (DMO)
- Video advertising and marketing
- Digital advertising in the United Kingdom (UK)
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital video advertising in the United Kingdom
- Advertising in Turkey
- Ad blocking
- Global Mobile Advertising Revenue 2016
- BRICS advertising
- E-mail marketing in the United Kingdom (UK)
- Programmatic advertising
- IAB Report on 2017 Digital Advertising Spend
Statistics on "Video advertising and marketing"
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
- Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by device
- Share of businesses using video on their landing pages worldwide in 2016 and 2017
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Growth of mobile video advertising spending worldwide between 2nd halves of 2017 and 2018, by format
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by operating system
- Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Net video advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)
- Gross advertising revenue of Hulu in the United States from 2017 to 2021 (in million U.S. dollars)
- Advertising revenue of Roku in the United States from 2016 to 2020 (in million U.S. dollars)
- IAC/InterActiveCorp's annual revenue from 2016 to 2018, by segment (in million U.S. dollars)
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
- Most watched Facebook video publishers worldwide as of March 2018 (in billion views)
- Combined time spent with Super Bowl ads on YouTube on the Game Day from 2016 to 2019 (in thousand hours)
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 3rd quarter 2018, by device
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content length
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
- Completion rate of skippable pre-roll video ads worldwide in 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017
- Share of mobile ad requests in Canada from 1st quarter 2017 to 4th quarter 2018, by format
- Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format
- Growth of mobile advertising spending in the United Kingdom (UK) from 2013 to 2018, by format
- Mobile internet share of digital display advertising spending in Canada from 2013 to 2018
- Mobile display advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Distribution of global mobile display advertising revenue in 2015, by ad selling company
- Quarterly growth in mobile ad requests worldwide from 2nd quarter 2014 to 4th quarter 2018
- Quarterly growth in mobile ad requests in Canada from 2nd quarter 2014 to 4th quarter 2018
- Growth in mobile ad requests worldwide between 2nd halves of 2017 and 2018, by region
- Growth in mobile ad requests in the Asia-Pacific region between 2nd halves of 2017 and 2018, by top country
- Digital display advertising expenditure in the United Kingdom (UK) from 2010 to 2015 (in million GBP)
- Digital display advertising expenditure in Ireland from 2011 to 2015 (in million euro)
- Mobile advertising spending in the United Kingdom (UK) from 2009 to 2014, by format (in million GBP)
- Digital display advertising expenditure in Greece from 2008 to 2015 (in million euro)
- Digital display advertising expenditure in Belgium from 2008 to 2015 (in million euro)
- Quarterly growth in digital ad requests in Sweden from 2nd quarter 2014 to 4th quarter 2018
- Time-in-view for desktop video advertising in selected European countries in the 1st half of 2018 (in seconds)
- Number of video commercials produced in Germany in 2016, by production company
- Quarterly percentage change of mobile advertisement requests in China from 4th quarter 2014 to 4th quarter 2018
- Broadcast and television video advertising formats used by publishers in Europe in 2017, by device
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