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Impact of COVID-19 pandemic on online shopping in Italy October 2020

As of October 2020, the large majority of the respondents (62 percent) did not change their online shopping habits because of the COVID-19 pandemic. However, according to the survey, a significant share of Italian households increased their usage of online shopping during and after the lockdown. In fact, 29 percent of the respondents declared that , as of October 2020, they rely more on online shopping compared to what they used to do before the lockdown.

As of today, compared to the pre-lockdown period, would you say that you purchase online...

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Release date

November 2020



Survey time period

October 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Ad oggi, diresti che rispetto a prima della fase di chiusura di marzo/aprile (lockdown), acquisti online..."

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Statistics on "Online shopping in Italy "

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