Reasons for buying items endorsed by influencers Singapore 2020, by gender
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 48 percent of female and 45 percent male Singaporean respondents stated that they had purchased an item or product endorsed by an influencer because they had been convinced by the promotion from the influencer. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.
