Reasons for not buying items endorsed by influencers Singapore 2020, by age group
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 78 percent of Singaporean respondents aged 25 to 34 years stated that they had not purchased any items or products endorsed by influencers because they had not needed the endorsed products. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.
