In 2021, programmatic advertising spending in Europe increased by nearly 36 percent. The source projected that the expenditure would increase by further 19 percent in 2022.
Change in programmatic advertising spending in Europe in 2021 and 2022
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Other statistics that may interest you
Overview
8
- Premium Statistic Programmatic ad spend worldwide 2017-2026
- Premium Statistic Distribution of programmatic ad spend worldwide 2021, by region
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Programmatic ad spend growth in Europe 2021-2022
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Regional data
4
- Premium Statistic Largest programmatic markets in Western Europe 2021
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- Premium Statistic Leading programmatic markets in Central & Eastern Europe 2022, by growth rate
United Kingdom
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- Premium Statistic Programmatic ad spend in the UK 2017-2026
- Premium Statistic Programmatic ad spend growth in the UK 2018-2026
- Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
- Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
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Germany
6
- Premium Statistic Programmatic ad spend in Germany 2017-2026
- Premium Statistic Programmatic ad spend growth in Germany 2018-2026
- Premium Statistic Programmatic ad CPM growth in Germany 2021-2022
- Premium Statistic Programmatic ad impressions growth in Germany 2021-2022
- Premium Statistic Desktop display brand risk in Germany 2021, by category
- Premium Statistic RTB transfers of German consumer data 2021, by company
France
7
- Premium Statistic Programmatic ad spend in France 2017-2026
- Premium Statistic Programmatic ad spend growth in France 2018-2026
- Premium Statistic Programmatic ad spend in France 2022, by format
- Premium Statistic Programmatic ad spend in France 2021, by device
- Premium Statistic Programmatic ad CPM in France 2019-2021
- Premium Statistic Leading programmatic advertisers in France 2022
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Marketer insights
7
- Premium Statistic Digital video advertising spend in Europe 2022, by purchase method
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- Premium Statistic Barriers to programmatic ad investment in Europe 2022
- Premium Statistic Factors for digital video ad programmatic sell-side vendor choice in Europe 2022
- Premium Statistic Number of DSPs used by buyers in Europe 2016-2021
- Premium Statistic Concern about data protection in programmatic advertising in Europe 2018-2021
- Premium Statistic Ad solutions for data protection & cookie deprecation in Europe 2021
Further related statistics
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- Programmatic ad spending in the U.S. 2017-2026
- South Africa internet ad revenue 2011-2022
- Online video advertising spending quarterly in the Netherlands 2015-2017
- National digital ad spend in the U.S. 2010-2021
- Online ad spend growth in CEE 2000-2024
- Local radio digital ad revenue growth in the U.S. 2012-2021
- Programmatic advertising spending in the Netherlands 2016-2020
- Online ad spend growth in Western Europe 2000-2024
- Radio advertising expenditure in Russia 2013-2022
- Leading digital advertising and marketing agencies in Romania 2020, by revenue
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Statistics
- Programmatic ad spending in the U.S. 2017-2026
- South Africa internet ad revenue 2011-2022
- Online video advertising spending quarterly in the Netherlands 2015-2017
- National digital ad spend in the U.S. 2010-2021
- Online ad spend growth in CEE 2000-2024
- Local radio digital ad revenue growth in the U.S. 2012-2021
- Programmatic advertising spending in the Netherlands 2016-2020
- Online ad spend growth in Western Europe 2000-2024
- Radio advertising expenditure in Russia 2013-2022
- Leading digital advertising and marketing agencies in Romania 2020, by revenue
IAB Europe. (May 20, 2022). Change in programmatic advertising spending in Europe in 2021 and 2022 [Graph]. In Statista. Retrieved June 10, 2023, from https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
IAB Europe. "Change in programmatic advertising spending in Europe in 2021 and 2022." Chart. May 20, 2022. Statista. Accessed June 10, 2023. https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
IAB Europe. (2022). Change in programmatic advertising spending in Europe in 2021 and 2022. Statista. Statista Inc.. Accessed: June 10, 2023. https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
IAB Europe. "Change in Programmatic Advertising Spending in Europe in 2021 and 2022." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
IAB Europe, Change in programmatic advertising spending in Europe in 2021 and 2022 Statista, https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/ (last visited June 10, 2023)
Change in programmatic advertising spending in Europe in 2021 and 2022 [Graph], IAB Europe, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/