In 2021, programmatic advertising spending in Europe increased by nearly 36 percent. The source projected that the expenditure would increase by further 19 percent in 2022.
Change in programmatic advertising spending in Europe in 2021 and 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (May 20, 2022). Change in programmatic advertising spending in Europe in 2021 and 2022 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
IAB Europe. "Change in programmatic advertising spending in Europe in 2021 and 2022." Chart. May 20, 2022. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
IAB Europe. (2022). Change in programmatic advertising spending in Europe in 2021 and 2022. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
IAB Europe. "Change in Programmatic Advertising Spending in Europe in 2021 and 2022." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
IAB Europe, Change in programmatic advertising spending in Europe in 2021 and 2022 Statista, https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/ (last visited September 19, 2024)
Change in programmatic advertising spending in Europe in 2021 and 2022 [Graph], IAB Europe, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/