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Concern about data protection in programmatic advertising in Europe 2018-2020

Published by Statista Research Department, May 18, 2021
In 2020, the protection of personal data was a concern for 50 percent of European advertisers investing in programmatic advertising. Ad tech groups and publishers were somehow less concerned (29 and 22 percent, respectively). Over the considered period, agencies seemed less and less worried by the obligations of data protection rules in Europe.

Concern about data protection in programmatic advertising in Europe from 2018 to 2020

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Source

Release date

October 2020

Region

Europe

Survey time period

2018 to 2020

Number of respondents

approx. 350

Method of interview

Online survey

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