In 2021, the protection of personal data was a concern for 42 percent of European advertisers investing in programmatic advertising. Ad tech groups and agencies were somehow less concerned (39 and 32 percent, respectively). The level of concern among agency respondents more doubled between 2020 and 2021.
Concern about data protection in programmatic advertising in Europe from 2018 to 2021
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IAB Europe. (October 6, 2021). Concern about data protection in programmatic advertising in Europe from 2018 to 2021 [Graph]. In Statista. Retrieved August 17, 2022, from https://www.statista.com/statistics/1176958/data-protection-in-programmatic-advertising-europe/
IAB Europe. "Concern about data protection in programmatic advertising in Europe from 2018 to 2021." Chart. October 6, 2021. Statista. Accessed August 17, 2022. https://www.statista.com/statistics/1176958/data-protection-in-programmatic-advertising-europe/
IAB Europe. (2021). Concern about data protection in programmatic advertising in Europe from 2018 to 2021. Statista. Statista Inc.. Accessed: August 17, 2022. https://www.statista.com/statistics/1176958/data-protection-in-programmatic-advertising-europe/
IAB Europe. "Concern about Data Protection in Programmatic Advertising in Europe from 2018 to 2021." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1176958/data-protection-in-programmatic-advertising-europe/
IAB Europe, Concern about data protection in programmatic advertising in Europe from 2018 to 2021 Statista, https://www.statista.com/statistics/1176958/data-protection-in-programmatic-advertising-europe/ (last visited August 17, 2022)