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Advertising effectiveness metrics used for programmatic by advertisers in Europe 2018

Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018

Advertising effectiveness metrics used for programmatic by advertisers in Europe 2018 This statistic displays the results of a survey on the key advertising effectiveness metrics used by advertisers to evaluate programmatic display campaigns in Europe in 2018. Of advertisers, 29 percent stated to use brand awareness as a key advertising effectiveness metric.
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Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018

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Description

Source

More information

This statistic displays the results of a survey on the key advertising effectiveness metrics used by advertisers to evaluate programmatic display campaigns in Europe in 2018. Of advertisers, 29 percent stated to use brand awareness as a key advertising effectiveness metric.
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Release date
September 2018
Region
Europe
Survey time period
May and June 2018
Number of respondents
75 respondents
Special properties
advertisers
Supplementary notes
The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."
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