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Advertising effectiveness metrics used for programmatic by advertisers in Europe 2018
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Advertising effectiveness metrics used for programmatic by advertisers in Europe 2018
Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018
This statistic displays the results of a survey on the key advertising effectiveness metrics used by advertisers to evaluate programmatic display campaigns in Europe in 2018. Of advertisers, 29 percent stated to use brand awareness as a key advertising effectiveness metric.
Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018
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Description
Source
More information
This statistic displays the results of a survey on the key advertising effectiveness metrics used by advertisers to evaluate programmatic display campaigns in Europe in 2018. Of advertisers, 29 percent stated to use brand awareness as a key advertising effectiveness metric.
Show more- Show sources information
- Show publisher information
- Release date
- September 2018
- Region
- Europe
- Survey time period
- May and June 2018
- Number of respondents
- 75 respondents
- Special properties
- advertisers
- Supplementary notes
- The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- Europe
- Survey time period
- May and June 2018
- Number of respondents
- 75 respondents
- Special properties
- advertisers
- Supplementary notes
- The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."
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Digital advertising in Europe
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Everything On "Digital advertising in Europe" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Digital advertising in Europe"
- Market Overview
The most important statistics
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)Online advertising spending in Europe 2006-2017
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Internet advertising expenditure in the European Union (EU 28) 2009-2017
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)Largest online advertising markets in Europe 2016-2017
- European countries ranked by digital advertising spending in 2017 (in million U.S. dollars)Digital advertising expenditure in European countries 2017
- Change in online advertising spending in select European countries in 2016 and 2017Fastest growing online advertising markets in Europe 2016-2017
- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)Online advertising spending in Western Europe 2018, by format
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)Online advertising spending in Central and Eastern Europe 2018, by format
- Market Breakdowns
The most important statistics
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)Online advertising spending in Europe 2013-2017, by format
- Digital advertising revenue in France from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in France 2016-2022, by format
- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Germany 2016-2022, by format
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Italy 2016-2022, by format
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Spain 2016-2022, by format
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)Digital advertising spending in the United Kingdom (UK) 2010-2019, by format
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Western European Markets
The most important statistics
- Digital advertising expenditure in Austria from 2010 to 2019 (in million euros)Digital advertising expenditure in Austria 2010-2019
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)Digital advertising expenditure in Belgium 2007-2019
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)Digital advertising expenditure in Denmark 2007-2019
- Digital advertising expenditure in Finland from 2007 to 2019 (in million euros)Digital advertising expenditure in Finland 2007-2019
- Digital advertising expenditure in France from 2007 to 2019 (in million euros)Digital advertising expenditure in France 2007-2019
- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)Digital advertising expenditure in Ireland 2007-2019
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)Digital advertising expenditure in Italy 2007-2019
- Digital advertising expenditure in the Netherlands from 2008 to 2019 (in million euros)Digital advertising expenditure in the Netherlands 2008-2019
- Central & Eastern European Markets
The most important statistics
- Digital advertising expenditure in Bulgaria from 2007 to 2019 (in million euros)Digital advertising expenditure in Bulgaria 2007-2019
- Digital advertising expenditure in the Czech Republic from 2007 to 2019 (in million Czech crowns)Digital advertising expenditure in the Czech Republic 2007-2019
- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)Digital advertising expenditure in Hungary 2007-2019
- Digital advertising expenditure in Latvia from 2007 to 2019 (in million euros)Digital advertising expenditure in Latvia 2007-2019
- Digital advertising expenditure in Poland from 2007 to 2019 (in million Polish zlotys)Digital advertising expenditure in Poland 2007-2019
- Digital advertising expenditure in Turkey from 2007 to 2019 (in million U.S. dollars)Digital advertising expenditure in Turkey 2007-2019
- Programmatic Advertising
The most important statistics
- Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*Programmatic advertising market value in Europe 2017-2019
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)Programmatic desktop display: advertising spend in Europe 2013-2017
- Programmatic mobile display advertising spending in Europe from 2013 to 2017 (in million euros)Europe: programmatic mobile display ad spend 2013-2017
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018Advertising effectiveness metrics used for programmatic by advertisers in Europe 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Advertising effectiveness metrics used for programmatic by agencies in Europe 2016
- Advertising effectiveness metrics used for programmatic by publishers in Europe 2016
- Ad effectiveness metrics used for programmatic in Western Europe 2016
- Ad effectiveness metrics used for programmatic in Southern Europe 2016
- Ad effectiveness metrics used for programmatic in Central and Eastern Europe 2016
- Reasons for programmatic advertising investments among advertisers in Europe 2016
- Reasons for investing in programmatic ads according to advertisers in Europe 2015
- eCPM of programmatic traded display ads in the Netherlands 2012-2016, by format
- Most effective strategies for digital video customer engagement in the UK 2017
- Challenges of programmatic purchasing of advertising in Finland in 2015
- Programmatic advertising: benefits in Europe 2014
- Canada programmatic video ad viewability Q1 2014 - Q3 2015
- Metrics used to measure mobile native ads success success worldwide 2015
- Content marketing metrics U.S. marketers wish they could measure 2014
- Data sources used for programmatic campaigns by advertisers in Europe 2016
- Advertisers: barriers to programmatic advertising adoption in Europe 2016
- Czech Republic: ad recall 2015, by channel
- Brazil: Ambev's advertising spending 2016-2017
- Magazine advertising - effectiveness in Q1 2013, by region
- Other IT and computer service activities revenue in Hungary 2010-2022
Studies
- Programmatic advertising
- Online advertising metrics
- Attitudes Towards Programmatic Advertising 2018
- Advertising consumption and perception
- Programmatic Advertising: le dinamiche del mercato
- Digital advertising in the U.S.
- Advanced TV Trends
- Attitudes Towards Programmatic Advertising June 2016
- Attitudes Towards Programmatic Advertising October 2016
- TV advertising in the U.S.
- Attitudes towards Programmatic Advertising in Europe 2015
- Digital advertising in the United Kingdom (UK)
- 2018 Consumer Perspectives on Advertising
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- 2017 Consumer Perspectives on Advertising
Statistics on "Digital advertising in Europe"
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)
- European countries ranked by digital advertising spending in 2017 (in million U.S. dollars)
- Change in online advertising spending in select European countries in 2016 and 2017
- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)
- Digital advertising revenue in France from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)
- Digital advertising expenditure in Austria from 2010 to 2019 (in million euros)
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)
- Digital advertising expenditure in Finland from 2007 to 2019 (in million euros)
- Digital advertising expenditure in France from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)
- Digital advertising expenditure in the Netherlands from 2008 to 2019 (in million euros)
- Digital advertising expenditure in Norway from 2007 to 2019 (in million NOK)
- Digital advertising expenditure in Portugal from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Spain from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Sweden from 2007 to 2019 (in million Swedish crowns)
- Digital advertising expenditure in Switzerland from 2007 to 2019 (in million Swiss francs)
- Digital advertising expenditure in the United Kingdom (UK) from 2007 to 2019 (in million British pounds)
- Digital advertising expenditure in Bulgaria from 2007 to 2019 (in million euros)
- Digital advertising expenditure in the Czech Republic from 2007 to 2019 (in million Czech crowns)
- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)
- Digital advertising expenditure in Latvia from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Poland from 2007 to 2019 (in million Polish zlotys)
- Digital advertising expenditure in Turkey from 2007 to 2019 (in million U.S. dollars)
- Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)
- Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)
- Programmatic mobile display advertising spending in Europe from 2013 to 2017 (in million euros)
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by agencies in Europe in 2016
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Europe in 2016
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Western Europe in 2016
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Southern Europe in 2016
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Central and Eastern Europe in 2016
- Reasons for investing in programmatic advertising among advertisers in Europe in 2016
- Leading reasons for investing in programmatic advertising according to advertisers in Europe in 2015
- Annual average effective costs per thousand impressions of programmatic traded display advertisements in the Netherlands from 2012 to 2016, by format
- How would you rank the following tactics for digital video customer engagement?
- Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015
- Benefits of programmatic advertising according to marketing professionals in EU-5 as of May 2014
- Programmatic video advertising viewability in Canada from 1st quarter 2014 to 3rd quarter 2015
- Metrics used to measure the effectiveness of mobile native ads success worldwide as of April 2015
- Content marketing metrics which U.S. marketers wished they could measure as of May 2014
- Data sources used for programmatic campaigns by advertisers in Europe in 2016
- Barriers to the adoption of programmatic advertising technology for advertisers in Europe in 2016
- Where do you remember seeing/hearing advertising for this product/offer first?
- Advertising spending of Ambev in Brazil in 1st half 2016 and 2017 (in million Brazilian reals)
- Effectiveness of advertising in magazines worldwide in 1st quarter of 2013, by region
- Other IT and computer service activities revenue in Hungary from 2010 to 2022 (in million U.S. dollars)
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