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IAB Europe. (October 2, 2020). Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2020 [Graph]. In Statista. Retrieved January 18, 2021, from https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/
IAB Europe. "Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2020." Chart. October 2, 2020. Statista. Accessed January 18, 2021. https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/
IAB Europe. (2020). Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2020. Statista. Statista Inc.. Accessed: January 18, 2021. https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/
IAB Europe. "Key Advertising Effectiveness Metrics Used to Evaluate Programmatic Display Campaigns by Advertisers in Europe in 2020." Statista, Statista Inc., 2 Oct 2020, https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/
IAB Europe, Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2020 Statista, https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/ (last visited January 18, 2021)
