Advertising effectiveness metrics used for programmatic by advertisers in Europe 2018
Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018
This statistic displays the results of a survey on the key advertising effectiveness metrics used by advertisers to evaluate programmatic display campaigns in Europe in 2018. Of advertisers, 29 percent stated to use brand awareness as a key advertising effectiveness metric.
Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018
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Statistics on "Digital advertising in Europe"
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- Advertising effectiveness metrics used for programmatic by agencies in Europe 2016
- Advertising effectiveness metrics used for programmatic by publishers in Europe 2016
- Ad effectiveness metrics used for programmatic in Western Europe 2016
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Statistics on "Digital advertising in Europe"
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