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Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2016

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Advertising effectiveness metrics used for programmatic by advertisers in Europe 2016 This statistic displays the results of a survey on the key advertising effectiveness metrics used by advertisers to evaluate programmatic display campaigns in Europe in 2016. Of advertisers, 60 percent stated to use clicks on advertisements as a key advertising effectiveness metric.
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Description Source More information
This statistic displays the results of a survey on the key advertising effectiveness metrics used by advertisers to evaluate programmatic display campaigns in Europe in 2016. Of advertisers, 60 percent stated to use clicks on advertisements as a key advertising effectiveness metric.
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Release date
June 2016
Region
Europe
Survey time period
March to May 2016
Number of respondents
105 respondents
Special properties
advertisers
Supplementary notes
The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."

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