Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type

Published by Statista Research Department, Feb 8, 2024
During a 2023 survey, 60 percent of responding publishers from Europe stated they used quality metrics as a key advertising effectiveness metric. The same metric type was used by 36 percent of advertisers and 55 percent of agencies.

Leading advertising effectiveness metric types used to evaluate programmatic campaigns in Europe as of August 2023, by stakeholder type

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Release date

November 2023

Region

Europe

Survey time period

July and August 2023

Number of respondents

396 respondents

Method of interview

Online survey

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Statistics on " Programmatic advertising in Europe "

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Overview

8

Regional data

4

United Kingdom

8

Germany

6

France

7

Marketer insights

7

Further related statistics

20

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Topics

Programmatic advertising in EuropeProgrammatic advertising in the UKProgrammatic advertising worldwideDigital advertising in EuropeProgrammatic advertising in the United States
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$0 USD
Always free
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$959 USD
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