This statistic displays the results of a survey on the key advertising effectiveness metrics used by advertisers to evaluate programmatic display campaigns in Europe in 2018. Of advertisers, 29 percent stated to use brand awareness as a key advertising effectiveness metric.
Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018
The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."
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IAB Europe. (September 12, 2018). Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018 [Graph]. In Statista. Retrieved March 30, 2020, from https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/
IAB Europe. "Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018." Chart. September 12, 2018. Statista. Accessed March 30, 2020. https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/
IAB Europe. (2018). Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018. Statista. Statista Inc.. Accessed: March 30, 2020. https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/
IAB Europe. "Key Advertising Effectiveness Metrics Used to Evaluate Programmatic Display Campaigns by Advertisers in Europe in 2018." Statista, Statista Inc., 12 Sep 2018, https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/
IAB Europe, Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018 Statista, https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/ (last visited March 30, 2020)
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