Advertising effectiveness metrics used for programmatic by advertisers in Europe 2018

This statistic displays the results of a survey on the key advertising effectiveness metrics used by advertisers to evaluate programmatic display campaigns in Europe in 2018. Of advertisers, 29 percent stated to use brand awareness as a key advertising effectiveness metric.

Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018

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Release date

September 2018



Survey time period

May and June 2018

Number of respondents

75 respondents

Special properties


Supplementary notes

The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."

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Statistics on "Digital advertising in Europe"

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